Zêr Pakêtkirin · 2026
Congtai Huofenzi پاکێجکردنی بایجیۆ
by Wen Liu
- Xelata A' Design Award a Zêrîn 2026 in Pakêtkirin
- CLIENT: Shenzhen Oracle Creative Design Co.,Ltd.
- Estimated Number of Design Views: 58,864
- Verification code F65DCBB7C6 · Verify this award
Colors
About Congtai Huofenzi پاکێجکردنی بایجیۆ
کۆنگتای هوۆفێنزی دیزاینێکی پاکێجکردنە بۆ بایجیۆیەکی چینی کە ئامانجی بەکاربەرە گەنجەکانە. چەمکە بینراوەکە لەسەر بنەمای جوڵەی ئاو و سروشتی چالاکی گەردیلەکانی خواردنەوەکە دامەزراوە، کە لە ڕێگەی هێمایەکی ناوەندییەوە دەردەبڕدرێت بە ناوی چاوی زیندووێتی. شووشەکە دەقێکی نەخشێنراوی دینامیکی هەڵگرتووە لەگەڵ نیشانەیەکی براند کە لەسەر پلاکێکی ڕەزین (resin) چەسپێنراوە. چاڵێکی شێوەدار لە ناوەڕاستی شووشەکەدا گرتنێکی ئاسوودە دەستەبەر دەکات. سندوقە دەرەکییەکە بە کاغەزی نەخشی دار پێچراوەتەوە، لە کاتێکدا کاغەزی تایبەتی چینچین نەخشێکی ڕەوان دروست دەکەن کە چیا و ڕووبارەکان دەهێنێتەوە یاد.
About the Xelata A' Design Award a Zêrîn
Congtai Huofenzi پاکێجکردنی بایجیۆ xelatgirê Xelata A' Design Award a Zêrîn e, nasîneke pir bi prestîj ku ji sêwiranên pola yekem, ecêb û berbiçav re tê dayîn. Xelatgirên Zêrînê afirandinên pir nûjen, dûrbîn û geş in, yên ku jêhatîbûn, şehrezayî û hêza sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Congtai Huofenzi پاکێجکردنی بایجیۆ vedîtineke pir hatiye pesindan, trendsazker û mezin be ku nirxeke bêhempa peyda dike. Ev sêwirana bi Zêrînê serketî projeyeke ecêb û hêja ye ku sînorên huner, zanist, sêwiran û teknolojiyê fireh dike. Congtai Huofenzi پاکێجکردنی بایجیۆ daxwaza xurt çêdike, coşê şiyar dike, afirînerîyê teşwîq dike û me heyirî dihêle.
Press Kit
- Unique Properties
- Congtai Huofenzi Liquor is a Chinese baijiu crafted for young consumers, enriched with a variety of rare microorganisms. Through precise scientific blending, the liquor achieves an excellent acid-ester balance, resulting in a notably vibrant and refreshing taste. Its packaging design is minimalist yet dynamic, vividly reflecting the active nature of the "liquor molecules" and accurately conveying the product’s core characteristics and unique identity.
- Dimensions & Packaging
- 215mm*125mm*H280mm
- Tags
- Natural, Vibrant
- Production Technology
- The bottle features a dynamic embossed texture, with the brand emblem meticulously inlaid on a resin plaque. An ergonomically contoured indentation at its center fits naturally in the hand, ensuring a comfortable grip. The exterior packaging is wrapped in wood-grain paper, while layered specialty papers create a beautiful, rhythmic sense of flow, reminiscent of winding mountains and rivers.
- Design Challenge
- Targeting the younger generation, the Chinese baijiu market still remains underdeveloped, requiring cultivation and guidance. Through its youthful visual identity and uniquely creative packaging, the brand has captured widespread attention and preference among today's youth.
- Research
- Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
- Inspiration
- The design draws inspiration from the formless water, skillfully integrating the dynamic and variable nature of the liquor molecules. Centered around the "Eye of Vitality" as its visual core, it vividly embodies the brand spirit of energy and freedom, while significantly enhancing the product's premium feel and visual identity.
- Project Duration
- March 2024, Shenzhen, China
- Operation Flow
- The display arrangement adopts a minimalist natural style, seamlessly integrating with the surrounding landscape to emphasize a sensory experience that unites mind and body.
