Congtai Huofenzi V10 Pakêtkirina Şûşeya Vexwarinê by Wen Liu

Congtai Huofenzi V10 Pakêtkirina Şûşeya Vexwarinê by Wen Liu is a highly esteemed winner of the very prestigious 2026 Xelata A' Design Award a Zêrîn in Dîzayna Pakêtkirinê Competition Category.

ZêrPakêtkirin· 2026

Congtai Huofenzi V10 Pakêtkirina Şûşeya Vexwarinê

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

Xelata A' Design Award a Zêrîn Winner in Pakêtkirin Category

61,053
Verified Award Winner
Verify Award Status for #173419

View at A' Design Award Press Release Award Badge

Colors

The Design

About Congtai Huofenzi V10 Pakêtkirina Şûşeya Vexwarinê

Congtai Huofenzi V10 dîzaynek pakêtkirinê ye ji bo baijiu-yeke bilind (premium), û ew yekem berhemê bi mijara burcan (zodiac) e di Rêza Huofenzi V de. Wêneya li ser şûşeyê marekî nîşan dide ku ji ber bêhna xweş a baijiu-ya Congtai hatiye kişandin, ji dûr ve hatiye û piştî vexwarinê guherîye. Mar bi şêweya tîpa V dixewile û bi logoya rêzê re dibe yek. Motîfên molekulî û hevîrtirşkê, birinc û neqşên kevneşopî di laşê mar de hatine hûnandin. Wêne bi rêya pêvajoya şewitandina dekalê li ser şûşeya camî tê sepandin. Pîvanên şûşeyê 105 bi 105 bi 308 mîlîmetre ne.

The Recognition

About the Xelata A' Design Award a Zêrîn

Congtai Huofenzi V10 Pakêtkirina Şûşeya Vexwarinê xelatgirê Xelata A' Design Award a Zêrîn e, nasîneke pir bi prestîj ku ji sêwiranên pola yekem, ecêb û berbiçav re tê dayîn. Xelatgirên Zêrînê afirandinên pir nûjen, dûrbîn û geş in, yên ku jêhatîbûn, şehrezayî û hêza sêwiranerên xwe nîşan didin. Tê hêvîkirin ku Congtai Huofenzi V10 Pakêtkirina Şûşeya Vexwarinê vedîtineke pir hatiye pesindan, trendsazker û mezin be ku nirxeke bêhempa peyda dike. Ev sêwirana bi Zêrînê serketî projeyeke ecêb û hêja ye ku sînorên huner, zanist, sêwiran û teknolojiyê fireh dike. Congtai Huofenzi V10 Pakêtkirina Şûşeya Vexwarinê daxwaza xurt çêdike, coşê şiyar dike, afirînerîyê teşwîq dike û me heyirî dihêle.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As the inaugural zodiac-themed release in the"Huofenzi V Series," this premium baijiu reinterprets tradition for a younger audience. Its illustration shows a snake, drawn by the aroma of Congtai baijiu, journeying from afar and transforming after drinking. Uniquely, the snake forms a V, blending with the series logo to symbolize a fresh take on baijiu and zodiac culture, setting a youthful and artistic tone.
Dimensions & Packaging: 105mm×105mm×308mm
Tags: Baijiu, Congtai, Year of the Snake (Zodiac), Limited Edition, Innovation
Production Technology: Utilizing a decal firing process for the illustrations on the glass bottle provides a cost-effective production solution that also supports our eco-conscious goals.
Design Challenge: The core challenge was to merge the snake's mystique with a youthful brand identity, while ensuring a unique and story-rich design. We achieved this by integrating diverse elements—a visual metaphor fuses molecular elements, fermentation yeast, the liquor, rice, the Congtai distillery, traditional motifs, and cosmic realms. This harmonious blend of the classic and the contemporary masterfully captures the mystical aura of the Snake.
Research: The Chinese zodiac carries unique significance in baijiu culture, with annual themed releases from major distilleries sparking widespread consumer interest. For its inaugural zodiac offering—the Huofenzi Year of the Snake edition—the distillery required a visual and cultural expression distinctively aligned with its youthful, energetic brand positioning. The zodiac theme not only enriches the product line but also deepens its cultural resonance, enhancing market appeal. Since its launch, consumer response has been highly positive.
Inspiration: Huofenzi is both the product's name and concept, symbolized by the V shape. The design depicts a snake lured by the aroma of Congtai liquor, transforming as it drinks and merging its form with the V. Molecular and yeast motifs are woven in, blending tradition with modern aesthetics to reinterpret the mystique of the Year of the Snake.
Project Duration: Project Launch Date: 25th July 2024
Venue: Shenzhen Jia Guwen Creative Design Co.
Operation Flow: The product's core V symbol is visually brought to life by a serpent, which narrates a tale of transformation: lured by the aroma of Congtai liquor, the snake drinks and mystically merges into the V form. Within the snake's body, a visual metaphor fuses molecular elements, fermentation yeast, the liquor, rice, the Congtai distillery, traditional motifs, and cosmic realms. This harmonious blend of the classic and the contemporary masterfully captures the mystical aura of the Snake.
Team Members: Wen Liu
Rui Zhou
Zhuowei Zhang