Ankodoki Yokanî Şîrîn لەلایەن Fumiko Okazeri

دیزاینی Ankodoki Yokanî Şîrîn لەلایەن Fumiko Okazeri خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2026 Xelata A' Design Award a Tuncîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

TuncPakêtkirin· 2026

Ankodoki Yokanî Şîrîn

لەلایەن Fumiko Okazeri

کڕیار: KINOSHITASEIAN Co., Ltd.

خەڵاتگری Xelata A' Design Award a Tuncîn لە پۆلی Pakêtkirin

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سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Ankodoki Yokanî Şîrîn

Ev pakêt ji bo rêza yokanê ku ji aliyê hilberînerekî kevneşop ê pelteya fasûlîgkên Japonî ve hatiye derxistin, hate çêkirin. Di heman demê de ku nirxa kevneşopî ya yokanê diparêze, ji şêwaza pakkirina giran a kevneşopî dûr dikeve. Sêwirana ku nostaljîk e lê di heman demê de sade ye, germayî û nêzîkbûnê dîyar dike û bi tama organîk û sade ya şîrîniyê re bi temamî li hev dike. Tewra ji aliyê wan kesên ku bi wagashi nas nakin ve jî hat pejirandin, ev gelek hate pesindan û li Japon û li derveyî welêt gelek xelat bi dest xistine.

پێناسەکردن

دەربارەی Xelata A' Design Award a Tuncîn

Ankodoki Yokanî Şîrîn xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Ankodoki Yokanî Şîrîn tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Ankodoki Yokanî Şîrîn pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: While preserving the authentic value of traditional yokan, this design redefines the conventional image of heavy packaging. By incorporating hand-drawn ingredient illustrations and vivid visuals, it creates a friendly, casual impression that evokes both nostalgia and warmth. The additive-free, naturally colored taste is conveyed through an organic expression, appealing even to audiences unfamiliar with wagashi.
قەبارە و پاکێج: Width 30 mm x Depth 18 mm x Height 82 mm
تاگەکان: Casual style, watercolor illustration, organic concept, reinterpretation of tradition, Japanese sweets, modern wagashi, natural texture, cheerful experience
تەکنەلۆژیای بەرهەمهێنان: Each individual package uses coated cardboard designed to withstand contact with liquid yokan during production. For the gift box, a refined, subdued color palette was selected to convey dignity as a present. While maintaining an elegant atmosphere, the vivid visual impact revealed upon opening enriches the experience, transforming the moment of enjoying traditional Japanese sweets into a special, delightful occasion.
هەڵەنگاندنی دیزاین: The project initially focused on ohagi, a fresh confection of bean paste and glutinous rice. However, issues of short shelf life and waste posed significant risks. Leveraging expertise in yokan, we proposed shifting from a five-piece to a ten-piece concept. With yokan’s year-long shelf life, the plan evolved into developing eight varieties. Though production volume and time demands were challenging, the result was a vibrant and distinctive lineup.
توێژینەوە: We purchased yokan from long-established to newly opened confectioners, analyzing packaging design, its relation to taste, and structural details. Inspiration was also drawn from other wagashi and even Western sweets. The study revealed the need to address both individual enjoyment and gift-giving. Thus, adjustments such as edge treatments of illustrations when boxed and fine refinements were applied to elevate overall quality.
ئیلهام: This project originated when a long-established bean paste manufacturer, primarily engaged in OEM production, launched its own brand. Entering the BtoC market represented a significant challenge, particularly in contemporary Japan where Western confectionery is more favored. The key issue was how to effectively reach younger generations less familiar with traditional Japanese sweets.
ماوەی پڕۆژە: This private label store opened on May 30, 2024.
ڕێڕەوی کارکردن: In social gatherings, the assortment of yokan varieties encourages lively communication, as guests enjoy choosing and sharing different flavors together. Since every type is made without additives, they can be enjoyed safely and with peace of mind by children and families alike.