Spotlight Toothpaste Packaging Erkê Sereke: Pakêjkirina Macurê Diranan لەلایەن Kazuo Fukushima and Haruka Takeuchi

دیزاینی Spotlight Toothpaste Packaging Erkê Sereke: Pakêjkirina Macurê Diranan لەلایەن Kazuo Fukushima and Haruka Takeuchi خەڵاتگرێکی بەناوبانگی خەڵاتی شکۆمەندی 2026 Xelata A' Design Award a Hesinîn لە پۆلی پێشبڕکێی Dîzayna Pakêtkirinê.

HesinPakêtkirin· 2026

Spotlight Toothpaste Packaging Erkê Sereke: Pakêjkirina Macurê Diranan

لەلایەن Kazuo Fukushima and Haruka Takeuchi

کڕیار: Lion Daily Necessities Chemicals (Qingdao) Co., Ltd.

خەڵاتگری Xelata A' Design Award a Hesinîn لە پۆلی Pakêtkirin

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سەردانی ماڵپەڕ بینین لە A' Design Award ڕاگەیاندنی چاپەمەنی نیشانەی خەڵات

ڕەنگەکان

دیزاینەکە

دەربارەی Spotlight Toothpaste Packaging Erkê Sereke: Pakêjkirina Macurê Diranan

Deqa Pirtûkê: Spotlight dîzaynek pakêjkirina macurê diranan e ku karîgeriya spîkirinê vediguhêze ezmûnek dîtbarî. Li şûna ku xwe bispêre wêneyên spî yên kevneşopî, dîzayn ronahiyê wekî metaforek bikar tîne da ku çalakkirina enzîmî û performansa spîkirinê ya berbiçav ragihîne. Grafîkek xêzkirî ya gilover û bandorên rûyê holografîk kûrahî û rastiyê diafirînin, û dihêlin ku feydeyên fonksiyonel di nêrîna pêşîn de werin têgihîştin. Pergal di navbera baweriya zanistî û dîtbariya li ser refê de hevsengiyê dike, dema ku li seranserê cudahiyên berheman bi navbeynkariya avahiyek dîtbarî ya yekgirtî û rengên xelekî yên kontrolkirî hevahengiyê diparêze.

پێناسەکردن

دەربارەی Xelata A' Design Award a Hesinîn

Spotlight Toothpaste Packaging Erkê Sereke: Pakêjkirina Macurê Diranan xelatgirê Xelata A' Design Award a Hesinîn e, nasîneke bi prestîj ku ji sêwiranên baş re tê dayîn, yên ku pêdiviyên pîşeyî û pîşesaziyê yên ku ji afirandinên baş hatine sêwirandin têne hêvîkirin tînin cih. Xelatgirên Hesinînê jêhatîbûna mezin, pisporiya bilind, têgihiştina pisporî û kapasîteya afirîner a afirînerên xwe nîşan didin. Tê hêvîkirin ku Spotlight Toothpaste Packaging Erkê Sereke: Pakêjkirina Macurê Diranan afirandineke pir hatiye rêzgirtin, sitayişkirin û delal, pratîkî û nûjen be. Ev sêwirana bi Hesinînê serketî pratîkên çêtirîn ên pîşesaziyê yekgirtî dike û xwedî taybetmendiyên teknîkî yên jêhatî ye ku bi zanîn û jêhatîbûnê ve girêdayî ne. Spotlight Toothpaste Packaging Erkê Sereke: Pakêjkirina Macurê Diranan ji ber baldariya xwe tê rêzgirtin û hatiye sêwirandin da ku kalîteya jiyanê baştir bike û alîkariya çêtirkirina dinyayê bike.

لە پشت دیزاینەوە

کیتی چاپەمەنی

باوەڕپێکراوەکان، ئەندامانی تیم و وردەکاری تەکنیکی کە لەلایەن دیزاینەرەوە پێشکەش کراون.

تایبەتمەندییە تایبەتەکان: Spotlight is a toothpaste packaging design developed for the Chinese market, translating whitening efficacy into a visual experience. A radiant circular graphic symbolizes enzymatic activation and light focused whitening, transforming functional benefits into an intuitive visual language. The design balances Japanese clinical credibility with localized high tech aesthetics, creating strong shelf impact while maintaining brand consistency across multiple SKUs.
قەبارە و پاکێج: Paperboard box: approx. 185 mm (H) × 45 mm (W) × 35 mm (D).
Toothpaste tube: approx. 160 mm (H) × 50 mm (W).
Materials include coated paperboard, aluminum laminated plastic tube, holographic foil layer. Metric ISO standards applied throughout production.
تاگەکان: Packaging design, Oral care, Whitening, Enzyme technology, Chinese market, Japanese brand, Holographic effect, Visual communication
تەکنەلۆژیای بەرهەمهێنان: The packaging utilizes offset printing combined with holographic foil stamping to create dynamic light reflection effects. Multilayer gradients and radial patterns were precisely calibrated to maintain legibility under various lighting conditions. Matte and glossy finishes are selectively applied to enhance contrast, while standard recyclable paperboard and laminated tubes ensure compatibility with mass production.
هەڵەنگاندنی دیزاین: The main challenge was visualizing an invisible functional benefit enzymatic whitening without overusing exaggerated claims or generic white imagery. Balancing Japanese clinical restraint with Chinese preferences for visual impact required extensive iteration, material testing, and cross cultural alignment to ensure credibility, manufacturability, and strong retail presence simultaneously.
توێژینەوە: Type of Research: Applied design research.
Objectives: Visualize whitening efficacy beyond conventional cues.
Methodology: Market analysis, visual testing, material experiments.
Tools: Competitive audits, prototyping, lighting simulations.
Participants: Design team and brand stakeholders.
Results: Enhanced shelf visibility and clearer efficacy perception.
Impact: Improved brand differentiation and consumer trust in a crowded market.
ئیلهام: The project was inspired by the challenge of differentiating whitening products in China’s highly saturated oral care market. Rather than emphasizing white as a color, the design explores light as a metaphor for efficacy, clarity, and trust. Scientific principles of enzymatic whitening and optical perception were studied to create a visual system that communicates performance through illumination rather than decoration.
ماوەی پڕۆژە: The project started in November 2024 in Shanghai and was completed in March 2025. It was developed for Lion Corporation China in collaboration with local production partners and launched nationwide in the Chinese retail market in 2025.
ڕێڕەوی کارکردن: Consumers interact with the design visually before use: shifting light reflections guide the eye toward the central enzyme symbol, intuitively suggesting activation and efficacy. Color coded accents enable quick scent recognition without disrupting brand unity. The packaging communicates product value instantly on shelf, reducing decision time and enhancing perceived performance before first use.
ئەندامانی تیم: Creative Director: Kazuo Fukushima
Designer: Haruka Takeuchi
Project Management: Fanso Zhang
Creative Agency : FUDESIGN
کرێدیتی وێنەکان: SHANGHAI NO PROBLEM BRAND DESIGN CO.LTD