KannuNaUm Labelên Şerabê by Giovanni Murgia - Redfish Adv

KannuNaUm Labelên Şerabê by Giovanni Murgia - Redfish Adv is a highly esteemed winner of the very prestigious 2019 Xelata A' Design Award a Zîvîn in Dîzayna Pakêtkirinê Competition Category.

ZîvPakêtkirin· 2019

KannuNaUm Labelên Şerabê

by Giovanni Murgia - Redfish Adv

Client: Cantina Ogliastra

Xelata A' Design Award a Zîvîn Winner in Pakêtkirin Category

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Verified Award Winner

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Colors

The Design

About KannuNaUm Labelên Şerabê

Sêwirana labelên şerabê KannuNaUm bi şêwaza xwe ya xweş û kêmtirîn tête destnîşan kirin, bi lêgerîna sembolên ku dikarin dîroka wan temsîl bikin hatine wergirtin. Terorî, çand û heyecana şerabên xwedan Land of Longitudity di van her du labelên hevrêzî de têne qewirandin. Her tişt bi hêla sêwirandina keviran a sedenar ve ku bi teknolojiya zêrîna ku di 3D de tê rijandin hatiye çêkirin, zêde dibe. Sêwirana îkonografiyê ku dîroka van şeraban nîşan dide û bi wan re dîroka axa ku ji dayik bûye, Ogliastra Land of Centesaries in Sardinia.

The Recognition

About the Xelata A' Design Award a Zîvîn

KannuNaUm Labelên Şerabê xelatgirê Xelata A' Design Award a Zîvîn e, nasîneke bi awayekî awarte bi prestîj ku ji sêwiranên di asta herî bilind de, xweşik û bibandor re tê dayîn. Xelatgirên Zîvînê karên pir birûsk û pir afirîner in, yên ku pisporiya hêja, jêhatîbûn û zîrekiya sêwiranerên xwe nîşan didin. Tê hêvîkirin ku KannuNaUm Labelên Şerabê karekî mînak, pir pîşekar û bi kûrahî nûjen be. Ev sêwirana bi Zîvînê serketî vedîtineke berbiçav û hatiye sitayişkirin e ku ji bo fireh kirina sînorên huner, zanist, sêwiran û teknolojiyê tevkarî dike. KannuNaUm Labelên Şerabê afirandinek e ku gelek kes çavê xwe lê dikin, daxwazan şiyar dike, hestên erênî tîne û heyirînê çêdike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept of these labels starts from the unique characteristic of these wines:the strength of a unique land, the history of this people, the good environment and the secret of longevity. Each of these elements is part of these wines and the labels that represent them.The symbol of the grapevine on this label represents all this, its golden color is the prestige of this great wine born from centenary vines and is the representation of the bond of winemakers with their historical and cultural roots.
Dimensions & Packaging: The labels are 120 mm x 130 mm
Tags: wine, history, label, sardinia, italy
Production Technology: The label was printed on special paper with a tactile sensation. This characteristic gives at the label a more prestigious and important role.
The grapevine is obtained with a special printing technique called "cast gold" that gives a tactile sensation in relief with the elegant presence of gold.
Design Challenge: The challenge for this label was to be able to transfer the importance of this wine that comes from the centenarian vines and that is connected with the history of these territories.
Research: The research for the development of the design starts from the typical elements of this land. We are in Ogliastra - Sardinia, a land at the center of the Mediterranean sea. This is the land of Longevity, here there is the largest number of people reaching 100 years old. The name of the wine which means "our sapling", that is the vine that expands its roots in the territory. The grapevine is the history and the essence of life, the gold recalls the preciousness and elegance.
Inspiration: The strength of a unique land, the history of this people, the good environment and the secret of longevity. all these elements condensed on a single symbol: the golden grapevine. This represents the bond with this land, the history of this people and the essence of this wine, born from grapes of centenarian grapevines.
Project Duration: The project is started in September 2018 and complete in December 2018 in Sassari (Sardinia, Italy). It is presented on media in February 2019 in Tortoli (Sardinia, Italy)
Operation Flow: The design of these labels is designed to give a tactile effect when the bottle is picked up, thanks to the label paper and tactile processing. The visual effect is given by the embossing of the design of the grapevine.
Team Members: Art direction: Giovanni Murgia
Designer: Giovanni Murgia
3D render: Bruno Haver
Print: Tipografia Puddu
Image Credits: Image 1: 3D designer Bruno Haver
Image 2: 3D designer Bruno Haver
Image 3: 3D designer Bruno Haver
Image 4: 3D designer Bruno Haver