Be Er Xiang Twelve Constellations Pakêtkirina Tovê Tovê by Sun Linlin and Zhou Jingkuan

Be Er Xiang Twelve Constellations Pakêtkirina Tovê Tovê by Sun Linlin and Zhou Jingkuan is a highly esteemed winner of the very prestigious 2020 Xelata A' Design Award a Tuncîn in Dîzayna Pakêtkirinê Competition Category.

TuncPakêtkirin· 2020

Be Er Xiang Twelve Constellations Pakêtkirina Tovê Tovê

by Sun Linlin and Zhou Jingkuan

Client: Be Er Xiang

Xelata A' Design Award a Tuncîn Winner in Pakêtkirin Category

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Verified Award Winner

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Colors

The Design

About Be Er Xiang Twelve Constellations Pakêtkirina Tovê Tovê

Be Er Xiang Diwanzdeh Burc pakêtkirinek tovê tovê ye ku ji bo markeyeke nû hatiye afirandin. Konteyner ji tenekeya vala (tinplate) bi torbeyeke plastîk ya hundir hatiye çêkirin, û wêneyên grafîkî bi çapa çar-reng hatine hilberandin. Her pakêt bi qutrê 100 mîlîmetre û bilindahiya 150 mîlîmetre ye. Wêneyên rengîn diwanzdeh burcên esmanî bi motîfên tovê ve dihewînin. Mijara burcan hate hilbijartin ji ber ku ew mijarek nas û naskirî ye di nav gerdûnên ciwan de. Armanc ev e ku markeya nû dîmenek cihêreng bidê û balê bikişîne ser xerîdarên ciwan.

The Recognition

About the Xelata A' Design Award a Tuncîn

Be Er Xiang Twelve Constellations Pakêtkirina Tovê Tovê xelatgirê Xelata A' Design Award a Tuncîn e, nasîneke pir bi prestîj ku ji sêwiranên berbiçav ên bi afirînerî, jêhatîbûn û zîrekiyê têne cudakirin re tê dayîn. Xelatgirên Tuncînê karên bi têra xwe jêhatî û bi awayekî balkêş afirîner in, yên ku ezmûna fireh, xeyal û çareserkirina sêwiranerên xwe piştrast dikin. Tê hêvîkirin ku Be Er Xiang Twelve Constellations Pakêtkirina Tovê Tovê tiştekî pir hatiye rêzgirtin, sitayişkirin û delal be, bi awayekî berbiçav pîşekar û nûjen. Ev sêwirana bi Tuncînê serketî pratîkên çêtirîn ên huner, zanist, sêwiran û teknolojiyê digire nav xwe û ji bo baldariya li hûrgiliyan hêja ye. Be Er Xiang Twelve Constellations Pakêtkirina Tovê Tovê pêdiviyan bi rengekî xweş tîne cih, destê xwe dide daxwazan, hestan dihejîne û meraqê dikişîne.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a sunflower seed packaging designed for the newly created brand BE ER XIANG. The illustration of the twelve constellations combined with sunflowers is special and makes the packaging attractive.
Dimensions & Packaging: Diameter: 100mm, height: 150mm
Tags: Twelve constellations, BE ER XIANG, packaging
Production Technology: Tinplate, plastic bag, four-color printing.
Design Challenge: Constellation is a topic often talked about by young people. How to integrate the culture of constellation into the design of packaging illustrations of sunflower seeds requires a clever combination.
Research: A package design that can attract consumers can better promote the sale of goods. Using unique illustrations to represent the twelve constellation elements that young consumers like, it can better make this newly created brand pay attention to and generate consumption for consumers.
Inspiration: In order to attract young consumers to pay attention to this new brand, the theme of packaging design is linked to the twelve constellations that young people like, and unique illustration elements are used to make the packaging look special, which can make young people have a desire to buy.
Project Duration: The project started in May 2019 in Shenzhen and finished in July 2010 in Shenzhen, and was Being sold in Inner Mongolia in January 2020.
Team Members: Creative Director: Zhou Jingkuan
Designer: Sun Linlin
Illustrator: Cai Dali
Image Credits: Sun Linlin and Zhou Jingkuan, 2019