Hmp Visuell Identitéit by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 A' Design Award an Eisen in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

EisenGrafik· 2021

Hmp Visuell Identitéit

by Fanny De Bray

Client: Made for you

A' Design Award an Eisen Winner in Grafik Category

11,197

Verified Award Winner

Verify Award Status for #109853

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hmp Visuell Identitéit

HMP ass eng visuell Identitéit, déi fir eng Grupp am Beräich Maschinnebau kreéiert gouf. D'Logo ënnersträicht d'Stäerkt vum Unternehmen a mécht seng Kommunikatioun méi kloer. D'Buschtawen sinn op déiselwecht Aart a Weis geformt, wéi d'Grupp se op hir Stécker stempelt. Skizzen an technesch Schemaen am Hannergrond evozéieren de globale Support, deen HMP ubitt. Jiddwer Fachberäich ass duerch e Piktogramm an eng spezifesch Faarf markéiert, déi zesumme mam Client ausgewielt goufen, fir déi verschidde Servicer z'erklären. D'Identitéit ass fir digital a gedréckte Medien ugepasst, dorënner Visittekaarten, Bréifpabeier a Mappen.

The Recognition

About the A' Design Award an Eisen

Hmp Visuell Identitéit ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Hmp Visuell Identitéit eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Hmp Visuell Identitéit gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The HMP Group logo is created to underline the strength of the company. And the letters are created in the same way the group stamps it on their pieces. In the background, sketches and schemes evoke the global accompaniment that HMP represents. Each expertise is symbolized by pictogram as well as a specific color, chosen with the client to better understand and highlight their different services.
Dimensions & Packaging: Business card: 85 X 55 mm
Letterhead paper: A4
Folder: 220 x 110mm
Tags: mechanical, graphic design, paris, industrial,
Production Technology: Logo
Business card
Letterhead paper
Folder
Design Challenge: How to modernize and make more human an industrial universe.
Research: Several researches have been conducted to create this design:
The new identity puts the group’s technological knowledge forward, and is completed by picture showing the teams exercising their functions for a good balance between quality of the machinery and human craftsmanship.
Brand platform with the company direction: What is the mission? What are the USP? Who is the target?
Moodboard of images and emotions that need to be associated with the brand, with the company direction.
Inspiration: The graphics are directly inspired by the mechanical universe of the company. The aim is to create emotion in the very specific domain, as it was a priority to ease the clientele. M4U challenged themselves to reach the perfect combination between visual identity that is technical and a more human approach.
Project Duration: The project started in January 2019 and finished in September 2019.
Operation Flow: This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
Patents: Copyright Made for you
Team Members: Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa
Web Developer: Damien Virot
Brand Strategist: Amandine Lantelme
Image Credits: Photographer: Maxime Huriez