City Ambassadors School Typographesch Mark Identitéit by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2022 A' Design Award an Sëlwer in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.
SëlwerGrafik· 2022
City Ambassadors School Typographesch Mark Identitéit
Client: Tanya Dunaeva
A' Design Award an Sëlwer Winner in Grafik Category
- 33,474
- Verified Award Winner
- Verify Award Status for #126443
The Design
About City Ambassadors School Typographesch Mark Identitéit
Interessant Geschichte sinn hannert all Tour vun den ale Stroossen verstoppt an et ass onméiglech d'Stad mat engem minimale Set vun erkennbaren Symboler ze associéieren. Beim Studium vun der Stad entdeckt den zukünftegen Ambassadeur et nei, wéi e Student e Primer an der Schoul entdeckt. Fir d'Konstruktioun vun der Identitéit gouf eng typographesch Léisung gewielt, déi um Prinzip vun der typographescher Eklektizismus baséiert: den Alen Nationalschrëft, ofwiesselnd mat der cursive Schrëft an erkennbare Schrëften vun den avantgardistesche Kënschtler. D'Faarfschema ass lakonesch-hell rout.
The Recognition
About the A' Design Award an Sëlwer
City Ambassadors School Typographesch Mark Identitéit ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt City Ambassadors School Typographesch Mark Identitéit e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. City Ambassadors School Typographesch Mark Identitéit ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old Russian script, interspersed with the cursive script and recognizable fonts of the avant-garde artist Sergei Chekhov, form a bizarre alphabet, on which the entire identity system is built.
- Dimensions & Packaging
- Design can be fixed at any staff
- Tags
- Tanya Dunaeva, Typographics, Graphic Design, HSE Art and Design, Slavin
- Production Technology
- The design is mainly realized in Print ads like brochures, caps, bags pens and so on. It is easily scalable for different off-line and on-line media
- Design Challenge
- It was really difficult to find Moscow identity especially reflected in Fonts. Nevertheless, thanks to the appeared Idea the Project has been successfully finalized
- Research
- The background of the Project is a history of Moscow reflected in the Fonts. It was necessary to condut chronological study of Moscow to determine key past and present Fonts that associated with Moscow and Russia
- Inspiration
- Moscow has a huge potential for tourist interest. Moscow as a real capital is very diverse, interesting stories are hidden behind every turn of the old streets and it is impossible to associate Moscow with any one minimal set of recognizable symbols. While studying the city, the future ambassador discovers it anew, like a student discovers a primer at school. Creating an opportunity for Muscovites to gain the necessary expert skills to engage in travel design
- Project Duration
- The Project was accomplished during the Summer 2021 in Moscow
- Operation Flow
- Typographic solution for this case is rather flexible and scalable for diffreent Markeing means, wearables, print ads and so on
- Team Members
- Leonid Slavin - tutor
Dmitry Chernogayev - curator
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
