Scentwalk Primärfunktioun: Corporate Identity by Chao Yang, Yiyang Li and Yilin Wang

Scentwalk Primärfunktioun: Corporate Identity by Chao Yang, Yiyang Li and Yilin Wang is a highly esteemed winner of the very prestigious 2022 A' Design Award an Sëlwer in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.

SëlwerGrafik· 2022

Scentwalk Primärfunktioun: Corporate Identity

by Chao Yang, Yiyang Li and Yilin Wang

Client: Communication University of Zhejiang

A' Design Award an Sëlwer Winner in Grafik Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Scentwalk Primärfunktioun: Corporate Identity

Scentwalk ass eng konzeptuell Corporate Identity fir eng zukünfteg Firma, déi Erënnerungen an der Form vu Geroch extrahéiert an späichert. D'Logo ass eng Ofkierzung vum Markennumm a gëtt aus den Iddie vu Geruchsmolekülen, Daten, Extraktioun, Sammlung a Goen opgebaut. D'Faarfschema benotzt holographesch Sëlwerfolie, e Material dat sëlwer ausgesäit awer d'Faarf am Liicht reflektéiert, wat d'Iddi widderhält datt Gas faarflos ass, awer dach Emotioun ka schafen. D'Mark ass dynamesch a gëtt vun engem spezifesche Klang begleet. Bezunnen Plakater a Produkter adresséieren de Selbst, Partner, Famill a Frënn.

The Recognition

About the A' Design Award an Sëlwer

Scentwalk Primärfunktioun: Corporate Identity ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Scentwalk Primärfunktioun: Corporate Identity e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Scentwalk Primärfunktioun: Corporate Identity ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Scentwalk is a conceptual brand based on the future, which aims to explore how to extract and store memory in the form of smell in a new carrier in the future, and use olfactory memory to make people walk in memories and emotions to continue their spiritual sustenance. Logo graphics design from the key words of odor molecules, data, extraction, collection, walking, and extend a series of design of related products, instruments, publicity posters.
Dimensions & Packaging: Poster:10000mm x 7000mm. Texture:Holographic Silver foil
Tags: future, graphic, concept brand, poster, experimental
Production Technology: The overall appearance of the logo is the abbreviation of "scentwalk". The color matching is a kind of material which is silver in itself but can reflect color when meeting light, which echoes with the concept that gas is colorless but can cause emotional experience. Products and posters are designed from the perspective of self, lover, family and friends to comfort people's yearning for each other and the past.
Design Challenge: The biggest challenge of this project is how to express the sense of smell and collection through abstract geometry, and create a special experimental logo image system.
Research: Olfactory memory is easy to be forgotten and ignored by people, but science shows that olfactory memory is more profound than other sensory memory, and can directly cause people's emotional response. People usually smell a familiar smell and associate with that memory and emotional experience, "Scentwalk" is a conceptual brand based on this scientific principle to extract odor and provide odor therapy for people in the future.
Inspiration: Based on the research, it is found that olfactory memory is more profound and firm than other sensory memory, and can bring rich emotional experience. Some scientific research institutions are trying to extract odor to cure patients with amnesia, and people are trying to use olfactory memory to do some meaningful things. This project is based on the idea of creating a technology company to provide odor extraction services for others in the future, and using odor to cure people.
Project Duration: The project starts in November 2020 in Hangzhou and finished in April 2021 in Hangzhou.
Operation Flow: The sign is dynamic and has a specific sound to express the extraction and collection of odor. In the concept, the poster is set as a holographic projection poster without fixed size and shape, and the shape of the poster is like scent.
Team Members: Chao Yang
Yiyang Li
Yinlin Wang.