Not Make Believe Illustratioun Kampagne by Ciara Chapman is a highly esteemed winner of the very prestigious 2022 A' Design Award an Eisen in Grafik, Illustratioun a Visuell Kommunikatiounsdesign Competition Category.
EisenGrafik· 2022
Not Make Believe Illustratioun Kampagne
Client: Ciara Chapman Illustration
A' Design Award an Eisen Winner in Grafik Category
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- Verified Award Winner
- Verify Award Status for #139423
The Design
About Not Make Believe Illustratioun Kampagne
Dësen Illustratiounsprojet behandelt d'Thema datt chronesch Schmerz net Make Believe ass. D"Biller sinn eng Kombinatioun vu Faarwen, Texturen a Personnagen déi zesummekommen fir e Message ze vermëttelen. Et gi siwe Biller am Ganzen an dëser Serie. D"Protagonist ass eng jonk Fra, déi vu Personnagen ëmginn ass, déi geprägt a kloer sinn. Et gi Fuuss aus dem Gras eraus an d'Silhouetten vun donkel a Liicht verbesseren d'Faarf ronderëm. Den artistesche Message vun all Illustratioun verbënnt mam Betrachter duerch Symbolik an all Bild.
The Recognition
About the A' Design Award an Eisen
Not Make Believe Illustratioun Kampagne ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Not Make Believe Illustratioun Kampagne eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Not Make Believe Illustratioun Kampagne gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This illustration project tackles the theme that Chronic pain is not make believe. The images are a combination of colours textures and characters that combine to communicate the major obstacles a person with chronic pain faces as a result of social perceptions and stigma. In total there are seven images one for each day of the week.
- Dimensions & Packaging
- N/a
- Tags
- Chronic pain, stigma, illustration, medical art, illustration campaign.
- Production Technology
- I created this project using Adobe Fresco on my iPad. I created some patterns to create texture and to separate the real from the imaginary.
- Design Challenge
- The hardest part of this project was to communicate the concepts around pain without turning the viewer off because of the subject matter. The titles of the images are: 1 Chronic Pain Is NOT Make Believe, 2 If You Could Feel What I Feel Even For A Moment 3 It’s Not You, It’s Me, I Miss Everything ! 4 Naysayers Bewares, 5 My Pain Is Vividly Real, 6 To Be Slowly Electrocuted (sciatica) and 7 Family Shields Me
Communication of these topics could reduce stigma. When your body is at its lowest point, it doesn’t need to be stepped on. - Research
- This is a conceptual project so the images are all broken down by the eye. The foxes represent family and those closest to me surfacing from the grass below. The animals have a pattern derived from the houndstooth pattern and where this pattern appears represents the imaginary or ‘make believe’. Silhouettes are a means of showing how we often see the world in black and white and the girls in the images look like children because of the loss of independence chronic pain causes.
- Inspiration
- Following an accident a few years ago my body was left with Chronic Pain. It is something that takes over and changes every aspect of your life. Time is spent weighing the pros and cons of every move I make, to discern whether or not the movement is worth the pain that follows. On top of this life changing event I along with every other pain sufferer must face the stigma of weakness and the various negative perceptions society has about chronic pain. When support is needed stigma is oftentimes the only thing available.
- Project Duration
- This campaign was part of my Instagram posts in March 2022. I created an online exhibition for this campaign via Instagram to reach as many people as possible through chronic pain and illustration hashtags.
- Operation Flow
- These artworks connected very well with the target audience. There are seven images so one image was posted online each day for a week. The images communicate the negatives of chronic pain and how constant pain can affect us. The invisible nature of chronic pain can be very lonely so artwork that reflects these feelings can provoke a very intense response from the viewer.
The themes are:
Chronic pain is not make believe
Naysayers
It’s not you, it’s me, I miss everything
If only you could feel what I feel, just for a moment.
My back pain is vividly real
Family shields
Sciatica is like a slow electrocution - Image Credits
- All works by Ciara Chapman
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