Kadowakamatsu ໜ້າທີ່ຫຼັກ: ເວັບໄຊທ໌ອົງກອນ by Tomohiro Kaji

Kadowakamatsu ໜ້າທີ່ຫຼັກ: ເວັບໄຊທ໌ອົງກອນ by Tomohiro Kaji is a highly esteemed winner of the very prestigious 2026 A' Design Award ລະດັບເງິນ in ການອອກແບບເວັບໄຊ ແລະ ເວັບ Competition Category.

ເງິນເວັບ· 2026

Kadowakamatsu ໜ້າທີ່ຫຼັກ: ເວັບໄຊທ໌ອົງກອນ

by Tomohiro Kaji

Client: Kadowakamatsu Inc

A' Design Award ລະດັບເງິນ Winner in ເວັບ Category

33,167

Verified Award Winner

Verify Award Status for #181494

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Kadowakamatsu ໜ້າທີ່ຫຼັກ: ເວັບໄຊທ໌ອົງກອນ

ເນື້ອໃນ: ເວັບໄຊທ໌ອົງກອນ Kadowakamatsu ໄດ້ນິຍາມການສື່ສານດ້ານອະສັງຫາລິມະຊັບຄືນໃໝ່ ໂດຍການວາງຕໍາແໜ່ງໃຫ້ອະສັງຫາລິມະຊັບເປັນໂຄງສ້າງພື້ນຖານທາງວັດທະນະທໍາ. ດ້ວຍການປະສົມປະສານບໍລິບົດຂອງພາກພື້ນ, ຕົວອັກສອນທີ່ອອກແບບເອງ, ແລະ ລະບົບຕາຕະລາງທີ່ຄວບຄຸມຢ່າງລະມັດລະວັງ, ການອອກແບບໄດ້ປ່ຽນເວັບໄຊທ໌ອົງກອນໃຫ້ກາຍເປັນເວທີການເລົ່າເລື່ອງ. ມັນສະແດງອອກເຖິງຄຸນຄ່າຂອງເມືອງທີ່ເໜືອກວ່າຮູບແບບການກໍານົດລາຄາ ຜ່ານປະສົບການຜູ້ໃຊ້ທາງດ້ານພື້ນທີ່ ແລະ ດ້ານບັນນາທິການ, ເຮັດໃຫ້ສາມາດນໍາທາງໄດ້ຫຼາຍທິດທາງ ແລະ ມີການມີສ່ວນຮ່ວມເປັນຊັ້ນໆກັບຂໍ້ຄວາມ, ຮູບພາບ, ແລະ ໂຄງການ, ເປັນການປ່ຽນມຸມມອງໃໝ່ຕໍ່ວິທີການຮັບຮູ້ຄຸນຄ່າຂອງເມືອງ.

The Recognition

About the A' Design Award ລະດັບເງິນ

Kadowakamatsu ໜ້າທີ່ຫຼັກ: ເວັບໄຊທ໌ອົງກອນ ແມ່ນຜູ້ຊະນະ A' Design Award ລະດັບເງິນ ເຊິ່ງເປັນການຍອມຮັບທີ່ມີກຽດສູງເປັນພິເສດສຳລັບການອອກແບບຊັ້ນສູງ ທີ່ງົດງາມ ແລະ ປະທັບໃຈ. ຜູ້ຊະນະລະດັບເງິນແມ່ນຜົນງານທີ່ເຈີດຈ້າ ແລະ ສ້າງສັນຫຼາຍ ທີ່ສະແດງເຖິງຄວາມຊຳນານ ພອນສະຫວັນ ແລະ ຄວາມຄົມຄາຍຂອງຜູ້ອອກແບບ. Kadowakamatsu ໜ້າທີ່ຫຼັກ: ເວັບໄຊທ໌ອົງກອນ ຖືກຄາດວ່າຈະເປັນຜົນງານແບບຢ່າງ ທີ່ເປັນມືອາຊີບຢ່າງຍິ່ງ ແລະ ມີນະວັດຕະກຳທີ່ເລິກເຊິ່ງ. ການອອກແບບທີ່ຊະນະລະດັບເງິນນີ້ແມ່ນການປະດິດທີ່ໂດດເດັ່ນ ແລະ ໄດ້ຮັບການຍົກຍ້ອງ ທີ່ປະກອບສ່ວນຂະຫຍາຍຂອບເຂດຂອງສິລະປະ ວິທະຍາສາດ ການອອກແບບ ແລະ ເຕັກໂນໂລຊີ. Kadowakamatsu ໜ້າທີ່ຫຼັກ: ເວັບໄຊທ໌ອົງກອນ ເປັນຜົນງານທີ່ຫຼາຍຄົນອິດສາ ປຸກຄວາມປາດຖະໜາ ນຳຄວາມຮູ້ສຶກທາງບວກ ແລະ ກໍ່ໃຫ້ເກີດຄວາມອັດສະຈັນໃຈ.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design challenges conventional real estate communication by replacing property-based value with cultural narratives.

It fuses philosophy, typography, and regional context into a unified narrative system. A custom typeface, editorial composition combining Japanese and Latin scripts, and a restrained grid structure support multidirectional interaction.

Unlike conventional corporate websites, the platform operates as a cultural and editorial system rather than a product-oriented interface. This approach redefines the role of corporate websites from informational platforms to cultural frameworks.

It positions the website as an act of authorship rather than representation.
Dimensions & Packaging: Responsive web platform optimized for desktop and mobile devices. Custom JavaScript-based typographic motion was implemented for the introduction sequence.

A modular grid system based on proportional ratios structures the layout. A custom Latin WOFF font was developed for web use. Vertical and horizontal navigation systems are integrated. The platform operates on cloud-based infrastructure optimized for high-resolution imagery and stable performance.
Tags: Real Estate Branding, Cultural Infrastructure, Corporate Website, Custom Typeface, Editorial Typography, Urban Philosophy, Narrative Design, Interaction Design, Shonan, Digital Architecture
Production Technology: The project was developed through a narrative-based branding methodology integrating historical research of Fujisawa City, archival study of Kadowakamatsu, and interviews with local stakeholders.

These insights informed the narrative structure. A custom typeface was designed from conceptual sketches to digital font production. The website was built using responsive front-end technologies, modular grid systems, and motion design enabling multidirectional interaction.
Design Challenge: The primary challenge was translating an abstract corporate philosophy into a coherent digital experience.

Internally, it required defining the cultural role of a real estate company. Externally, it involved balancing editorial expression with usability and technical constraints.

Developing a custom typeface aligned across Japanese and Latin scripts while maintaining conceptual consistency was particularly complex.
Research: Type of Research: Qualitative design research.
Research Objectives: To redefine real estate communication through cultural positioning.
Methodology: Contextual analysis of the Shonan region and the real estate industry.
Data Collection and Tools: Field observation, stakeholder interviews, archival research, typographic prototyping.
Participants: Company stakeholders and regional collaborators.
Results: Established a clear narrative framework and ideological positioning.
Insights and Impacts: Demonstrated a critical alternative to price-based urban valuation.
Effect: Strengthened brand coherence and contributed to cultural discourse in real estate communication.
Inspiration: The project originated from a critical observation that contemporary real estate practices define urban value primarily through pricing, often neglecting cultural identity.

This condition has contributed to the gradual homogenization of regional cities. Shonan, once a culturally distinctive area, is increasingly shaped by suburban expansion and economic standardization.

In response, Kadowakamatsu explores an alternative perspective by positioning real estate as a cultural construct.

This project questions whether cities should be valued by price or by culture.
It asserts that cultural context, not pricing, should define the identity of a city.
Project Duration: The project started in November 2023 in Kamakura, Japan, and was completed in September 2025. Research, concept development, typeface design, and digital production were conducted in the Kamakura and Shonan regions.
Operation Flow: Users navigate both vertically and horizontally, creating a spatial browsing experience rather than a linear sequence.

The structure begins with a conceptual introduction, followed by projects, philosophy, and organizational information. Typography establishes hierarchy, while spacing introduces rhythm and pause.

The interaction encourages interpretation rather than consumption. The experience prioritizes perception over efficiency.
Team Members: Creative Director: Tomohiro Kaji
Copy Writer: Tomohiro Kaji, Yusuke Matsuda
Web Designer: Tomohiro Kaji
Engineer: Tomoya Akai
Image Credits: Illustrator: Chalkboy, Chunco HARAWATA, Photographer: Taisuke Yokoyama