Winter Navel Te Karaka Karaka nā Chao Xu

Ko te hoahoa Winter Navel Te Karaka Karaka nā Chao Xu he kaitoa whakahirahira o te 2020 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2020

Winter Navel Te Karaka Karaka

nā Chao Xu

Kiritaki: Caixiao Tian agricultural development pty ltd

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

12,608

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #101508

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Winter Navel Te Karaka Karaka

Ko te hoahoa ko te whakatairanga i te karaka, tona ingoa ko te hotoke o te takurua, i hua mai i tetahi mara ahuwhenua. Kei roto i te kete nga rahi e rua o nga pouaka kaata, te kaari korero, envelope mo te kaihopu karaka. Ko nga maeke o te takurua ka taea te muri i muri mai i te iriiri o nga tuawha e wha. te wero o te hoahoa ko te whakaatu i te hiranga o te tipu o te tipu me te rereke o tetahi rakau karaka i roto i nga waahanga e wha kei runga i te kete. I puta mai te roopu hoahoa ki tetahi pikitia i whakaaweahia e te kuri me te beanstalk. Te haapapu i te mana'o no te auraa i rotopu i te natura e te taata.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Winter Navel Te Karaka Karaka te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Winter Navel Te Karaka Karaka he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Winter Navel Te Karaka Karaka i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The design is to promote the orange, named winter naval, produced from an organic farm in southern china. the package includes two sizes of cardboard boxes, information cards, envelopes for orange peelers and the protection sheets for oranges.
Inenga & Pēketanga: this package design was manufactured in two different sizes:
1. 5kg pack, 360mm x 263mm x 141mm
2. gift pack, 260mm x 260mm x 80mm
Tūtohu: package design, food package, fruit package, hand drawing
Hangarau Whakanao: the illustration on the package was hand drawn with watercolor and color pencils, then scanned into photoshop to future modification. it then combine with pattern and logo generated by computer.
Wero Hoahoa: Rather than using simple computer drawing for the package, we choose to use hand drawing to demonstrate the spirit of craftsman. the winter naval orange can only be picked after the baptism of the four seasons, client asked to promote this feature to customers through package design, that's why we use hand drawing and illustrate different form of orange tree through four seasons.
Rangahau: we did research on how winter navel grow in different seasons and what does an orange tree looks like during various stage. meanwhile we studied watercolor drawing techniques in order to produce vivid image for package design.
Whakaaweawe: Our aim is to illustrate the significance of winter navel's elongated growth routine and the prosperous state of the farm. To redefine the traditional appearance of agricultural products, the design is created with vibrant energy in response to the taste to younger generations. The twisted and intertwine stems of an orange tree depicted in four seasons is inspired by the tale of jack and the beanstalk. It suggests a powerful growth of the orchard, and emphases harmony between nature and mankind.
Roanga o te Kaupapa: The project started in June 2019 in Hangzhou and finished in July 2019 in Hangzhou, and was manufactured in Guangzhou in August 2019.
Rerenga Mahi: we use watercolor as main tool to illustrate the growth process of winter navel. we also demonstrate the beauty of farmland scenery.
Ngā Mema o te Rōpū: Creative director: Chao Xu
Watercolor illustration: Mohan Ni
Graphic design: Chao Xu