Ko te hoahoa Yi Music Paetukutuku nā Manye Xu he kaitoa whakahirahira o te 2020 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Paetukutuku me te Tukutuku.

ParahiTukutuku· 2020

Yi Music Paetukutuku

nā Manye Xu

Kiritaki: Xu Manye

Kaitoa o te A' Design Award Parahi i te Wāhanga Tukutuku

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Kaitoa Tohu Manatokohia

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Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Yi Music Paetukutuku

He paetukutuku a Yi Music i hangaia hei whakaatu i te puoro me te ahurea o te iwi Yi, he iwi tokoiti kei te tonga-mā-uru o Haina. Ko ngā tohu kei runga i te pae i tangohia mai i ngā tauira me ngā hoahoanga whare tuku iho a Yi. Kei te whārangi kāinga he porowhita kākāriki hei whakaatu i te rā me te marama, he mea nui rawa atu i roto i te whakapono o Yi. Ka taea e ngā manuhiri te whakarongo ki ngā waiata a ngā kaiwaiata Yi me te hanga i tētahi pou pānui puoro whaiaro hei tiri. He whārangi hītori e whakamārama ana i ngā taonga puoro tuku iho me ō rātou oro, he whārangi kēmu e whakamātau ana i ngā pūkenga whakarongo, ā, he toa ipurangi e hokona ana ngā puna waiata.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Yi Music Paetukutuku te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Yi Music Paetukutuku he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Yi Music Paetukutuku i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: There are many different types of music websites. Most of them are focusing on commercial pop music and so on. But the Yi Music website is designed for the purpose to let people know there is a mystery Yi culture in Southwest China. Yi people use their songs and voices to tell their stories about love, sadness, home, and beliefs. Yi Music is promoting cultural diversity and cultural communication platform.
Inenga & Pēketanga: Website interface design, designed by photoshop and illustrator.
Tūtohu: Yi nationality, Yi music
Hangarau Whakanao: I used Adobe Illustrator to create icons that inspired by Yi traditional patterns and architectures. And also use photoshop to design the whole website interface and framework.
Wero Hoahoa: It is very difficult to find out what kinds of patterns or colors can represent Yi culture. And this music website is not a commercial website but a cultural promoting website. It needs to be funny and interesting, and also functional and have educational meaning.
Rangahau: There are more than 7 million Yi people live in China. Many Yi people live in the deep mountains in some provinces such as Yunnan and Sichuan. The Yi people believe in nature, ancestors, heaven and earth, sun and moon, etc. They are good at singing and dancing. The grandest festival of Yi is the Torch Festival. They have many unique totem patterns, embroidery crafts and musical instruments such as Yueqin.
Whakaaweawe: I'm a Yi people who are one of the minority nationalities in China. It is always my interest to promote my culture to the world. We have our own language and culture. However, due to urbanization and the poor economy in the Yi region, many young people move out of our own homeland and gradually forget our own unique culture and language as well. Our culture nowadays is gradually disappearing and our people spread in many different places and forget our cultural roots. For me, my great great grandfather had moved from Yi village to Guangxi Province a long time ago, so I am also no so familiar with Yi culture. But I want to search my roots and protect Yi culture. Yi people good at singing and dancing, we use songs to tell our traditional legends and stories. And music is a format without boundaries and limitations, it is also a great way for people to know Yi culture from our music.
Roanga o te Kaupapa: Guangzhou, China
Rerenga Mahi: This is a conceptional project. Yi people believe in homeland and ancestor, gods of fire and moon. People can see all those factors in the home page. The green circle represents both sun and moon, these are great gods of Yi people. You can listen to Yi music from Yi singers after you click the home page and you can also share the song with your friends by creating your own DIY music poster in DIY sharing page. Then when you click the history page buttom, you will see the traditional instruments of Yi and know their names and their sounds. After you learn Yi music history and their stories, you can enter the game page and play a music game that you need to listen a part of tone from a Yi song, then figure out what instrument and tone it has used in this song. What's more, if you like Yi songs, you can also buy a music album in the online shop to support Yi singers, let them to create more beautiful songs in the future and also encourage more Yi children to purchase their music dreams.
Pātene: NONE
Ngā Mema o te Rōpū: Xu Manye
Whakamana Whakaahua: Image #1: Designer Xu Manye, Yi Music, 2020.
Image #2: Designer Xu Manye, Yi Music, 2020.
Image #3: Designer Xu Manye, Yi Music, 2020.
Image #4: Designer Xu Manye, Yi Music, 2020.
Image #5: Designer Xu Manye, Yi Music, 2020.