Future of the Digitally Society Kaupapa Mātāmua: Pūmanawa Pūkoro nā Idean Singapore

Ko te hoahoa Future of the Digitally Society Kaupapa Mātāmua: Pūmanawa Pūkoro nā Idean Singapore he kaitoa whakahirahira o te 2020 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Hangarau Pūkoro, Tono me te Pūmanawa.

ParahiPūkoro· 2020

Future of the Digitally Society Kaupapa Mātāmua: Pūmanawa Pūkoro

nā Idean Singapore

Kiritaki: National Library Board, Singapore

Kaitoa o te A' Design Award Parahi i te Wāhanga Pūkoro

18,363

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #101521

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Future of the Digitally Society Kaupapa Mātāmua: Pūmanawa Pūkoro

Kuputuhi Pukapuka: Ko te Anamata o te Pāpori Matihiko he pūmanawa pūkoro i hangaia mō tētahi ratonga whare pukapuka tūmatanui. Ka whakakotahingia e te pūmanawa nei te tirotiro, te rapu, te tuari me nga taunakitanga whaiaro ki roto i te atanga kotahi. Ko te mahere ao whakarahi me nga poi Bluetooth hiko-iti ka āwhina i nga kaiwhakamahi ki te kimi pukapuka, ki te whiwhi karere horopaki, me te rapu āwhina i roto i nga peka whare pukapuka. Ka taea te nama pukapuka mā te matawai i te tohu kāwae, te tiaki ki nga papa whaiaro, ki te tono mo te kohi i tēnei peka, i tēnei peka. Ko te hoahoa nei e hono ana i te whare pukapuka tūturu ki nga hongere matihiko i roto i tētahi wheako auau, kore mutu.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Future of the Digitally Society Kaupapa Mātāmua: Pūmanawa Pūkoro te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Future of the Digitally Society Kaupapa Mātāmua: Pūmanawa Pūkoro he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Future of the Digitally Society Kaupapa Mātāmua: Pūmanawa Pūkoro i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The newly designed app had delightful browsing experience coupled with
efficient searching, able to build communities through sharing and have
smart and personalised recommendations. The physical finding and
borrowing experience was enhance through AR mapping and low power
beacon technology to help library users to find books or look for
assistance
Inenga & Pēketanga: 143.6mm x 70.9mm
Tūtohu: interactive, seamless journey, digital, customer experience, experience design
Hangarau Whakanao: The newly design app included beacons, a blue-tooth wireless technology to pinpoint the location of library users and to deliver personalised messages to their mobile devices.
With the usage of this technology, it allows interactive content such as introducing new books added to a particular library branch the user is at. Additionally, library users are also able to track the location and availability of the book realtime.
There were many rounds of testing to have the best placement of the beacons to gather the best detection. Not to forget, user-testing has been done to ensure the technology is feasible and aid in the entire journey of a library user.
Wero Hoahoa: Trying to break the norm of a typical app that allows e-reading, purchasing of books, browsing of books on a small screen.
There were also constraints to cater to the behaviour of various user types, such as an avid reader who knows what they want to a browser who requires recommendations.
Also with the vast amount of books available, to ensure that browsing on the app is efficient yet able to bring out the best books available has to be present in the design.
The design has to be modern to cater to the current generation today, yet speaking the language of an older generation who understands the flow and process easily.
Rangahau: The team first started off by doing ground research on what is relevant to the digital natives today by speaking to them and asking them about their reading habits. Not forgetting to find the best practices in today's context for books, comparing it across physical bookstores, online bookstores and libraries around the world.

Thereafter, we dive into targetted users and categorised them based on their level of engagement and the opportunities for conversion.
The team did an in-depth interview with random users at the library and the categories of users based on their journey of reader.

The team also identified the pain points of the current app today and did an evaluation to improve and turn these pain points into opportunities for improvement in the app.

Thereafter, big ides and ideation started to form and that was where we did rounds of testing of ideas with users. All in all, was to improve the overall user journeys of a reader, be it with physical books or e-books.
Whakaaweawe: The aim was to build a library of tomorrow,to bring values to make the library relevant and appealing to the digital natives.
The newly designed app was to merge physical and digital worlds by creating a consistent brand experience between the physical library and digital channels in which transactions, data, and history is continuous across all channels.
Not forgetting to bring the romance we have with books from the physical space to a digital space, a quaint place to unleash our imaginations
Roanga o te Kaupapa: The project started in May 2019 in Singapore and finished the design process in September 2019.
Rerenga Mahi: When a library user is within the range of the beacon technology, users will be welcomed with a personalised message from the library.
The content of the app will then display contextual information and content pertaining to the library branch itself.
With that, users are able to have a better experience at the physical library with up to date information of the library branch such as new books added in that branch and up-coming workshops.
Library users will also be able to track the location of the book with the aid of the technology.
Efficiency in loaning a book, just scan the barcode to borrow!

The newly designed app also calls for a better user journey when browsing books on the go. Where users are able to add favourites to their shelves. And if they would like to borrow a physical book, they are able to reserve the book on the app and collect it at any branch.
Ngā Mema o te Rōpū: Creative Director: Ignatius Ong
Deputy Head of Deisgn: Nicholas Tan
Design Architect: Adib Ramzali
User Experience Researcher: Gigi Teo
User Experience Designer: Yuen Pei Yun
Associate Designer: Sherilyn Kan
Whakamana Whakaahua: Image #1: Idean Design Team, Future of library video, 2018.
Image #2: Idean Design Team, Future of library video, 2018.
Image #3: Idean Design Team, Future of library video, 2018.
Image #4: Idean Design Team, Future of library video, 2018.
Image #5: Idean Design Team, Future of library video, 2018.
Video Credits: Hu Emmanuelle, Future of library video, 2018.