Menton Te Mahi Matua: Te Kōpaki Wai Reka nā Sidel Machinery Shanghai Co.,Ltd.

Ko te hoahoa Menton Te Mahi Matua: Te Kōpaki Wai Reka nā Sidel Machinery Shanghai Co.,Ltd. he kaitoa whakahirahira o te 2020 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2020

Menton Te Mahi Matua: Te Kōpaki Wai Reka

nā Sidel Machinery Shanghai Co.,Ltd.

Kiritaki: Sidel Machinery (Shanghai) Co.,Ltd.

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #101535

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Menton Te Mahi Matua: Te Kōpaki Wai Reka

Kuputuhi Pukapuka: Ko Menton he hoahoatanga kōpaki mō tētahi wai reka māmā i hangaia ki ngā rēmana kawea mai i tāwahi. Ka whakamahia e te hoahoa he tae kanapa e whakamahara ana ki tētahi hararei whakaruruhau i te Mediterranean. Ko tētahi tauira rēmana whakairoiro tūponotanga ka hanga i tētahi āhua ngāwari me te tautoko i te āhua taiao me te hauora o te inu. Ko te tae kōwhairiwhiri konganuku e whakakotahi ana i ngā reka rerekē, ā, ka hoatu he āhua parakore ki te waitohu. Ko te pounamu tōtika i hangaia ki te PET, ā, 17.85 karamu noa iho te taumaha i te rahi 500 miritita, e whakaputa ora ana i te rawa me te kaha i te wā whakaputa.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Menton Te Mahi Matua: Te Kōpaki Wai Reka te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Menton Te Mahi Matua: Te Kōpaki Wai Reka he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Menton Te Mahi Matua: Te Kōpaki Wai Reka i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Menton is a healthy, light-flavored water with the same price as water. After enjoying 3 years of rapid sales, Menton now faces many followers crowding the market with homogeneous packages and prices. The strategy is to keep the current low price but premiumize and differentiate Menton by repositioning it as a higher value product. Most importantly, don't compromise Menton's health attribute in the new package design.
Inenga & Pēketanga: light weight PET bottle design: only 17.85 grams for a 500 mL bottle
Tūtohu: beverage, lemonade, Package Design, Graphic Design, Illustration, Lemon, flavored water, Menton
Hangarau Whakanao: Menton uses Sidel Predis Dry Aseptic line, no need to add any preservatives.
The restyled straight bottle shape has a very light weight and very energy saving in the production process.
Wero Hoahoa: The first challenge we met was how to premiumize Menton and make it stand our from the competitors. We must then retain Menton's health attribute in the new high valued soft drink category, because many soft drinks give the impression of being high in sugar and unhealthy.
Another challenge is how to build a stronger brand image and further improve the relationship between brand and consumers to increase the loyalty.
Rangahau: Our target group is the price sensitive young people aged 15 to 25, mainly students and young white collars. Most of them are single children and have grown up together with the development of China’s advanced Internet culture. Compared with their parents, they have international tastes and higher aesthetic requirements. Considering their point of view, we decided to restyle the brand personality with funny, relaxed, young, active, fashionable and positive characteristics to emotionally resonate with them and speak for them.
Whakaaweawe: As Menton uses imported European lemons, a bright and jaunty color palette is applied to create an association with the ideal sunny Mediterranean holiday. The unique metallic 'Tiffany blue' color helps render an exquisite brand image and unify the different flavors. We felt the precious lemon photos failed to communicate the product values, so we redesigned it with a random illustrated lemon pattern to render a lighthearted, funny, relaxing mood, convey Menton's healthy, natural attributes.
Roanga o te Kaupapa: The project started from September 2019 and finished in December 2019. The design is done in Italy and Shanghai, produced in Beijing.
Rerenga Mahi: Menton is a Ready to Drink product sold in the convenient store or market around the school in middle small cities. The target group is price sensitive teenagers aged 15 to 25.
Pātene: Copyrights belong to Jinmailang Beverage Co.,Ltd, 2019
Ngā Mema o te Rōpū: Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Xuegang Wang
Lianfei Zhang
Wei Wang
Whakamana Whakaahua: Image #1 : Simone de Polis, Raffaella de Rossi, Shuo Qu, Sabrina de Luca, Chengjie Ding, Roberta Domini