SberBank Online Tono Pēke Pūkoro nā SberBank Online Design Team

Ko te hoahoa SberBank Online Tono Pēke Pūkoro nā SberBank Online Design Team he kaitoa whakahirahira o te 2021 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Hangarau Pūkoro, Tono me te Pūmanawa.

HiriwaPūkoro· 2021

SberBank Online Tono Pēke Pūkoro

nā SberBank Online Design Team

Kiritaki: Sberbank

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Pūkoro

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Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō SberBank Online Tono Pēke Pūkoro

Ko SberBank Online he tono pēke pūkoro i hangaia mō tētahi pēke nui o Ruhia. Tata ki te katoa o ngā hua pēke a te pēke e wātea ana ā-tuihono mā te tono. Ka honoa ngā ratonga pēke tuku iho ki ngā āhuatanga oranga pērā i ngā kōrerorero, ngā kōrero me tētahi rārangi taonga. Ka taea te tāpiri i ngā kāri poutāpeta me ngā whakapiri tae kanapa ki ngā whakawhiti moni kia whaiaronui ake ai. Ina roa te wā o tētahi tauwhitinga, ka whakaaturia he mata pakiwaituhi hei whakakapi i te whārangi utaina wātea. Ka whakaahuatia ngā mata matua me ngā mata pōwhiri mā te wāhi me te wā o te rā.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko SberBank Online Tono Pēke Pūkoro te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko SberBank Online Tono Pēke Pūkoro he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko SberBank Online Tono Pēke Pūkoro he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: SberBank Online app allows users to get online almost all banking products of the largest Russian bank. Besides traditional banking services there are lifestyle features in SberBank Online such as chats, stories, catalogue, etc. Emotional and emphatic design of the app supports the idea of breaking the pattern of a conventional banking app. SberBank Online team strongly believe that UE (User Emotions) is the new Must-Have for all digital product designs.
Inenga & Pēketanga: Above iOS 10.0 / Above Android 10.0
Tūtohu: Digital Banking, Personalization, Emotional Design, app.
Hangarau Whakanao: Illustrations were designed in After effect CC, Illustrator CC and Adobe Photoshop CC. Lottie libraries and plugins were used. The interface part of the app is designed in Sketch. Emotional design part of the app was built using Swift for iOS, using Kotlin for Android. Targeting and geotags are used to show personalized designs to the right customers.
Wero Hoahoa: One of the brightest challenges which emotional design helped us solve was a long loading in the app. Banking apps do need a lot of data to upload, but SberBank Online team cannot control some circumstances like slow internet connection. Now in situations like this, the app users see a cute animated terminal with blushing cheeks instead of a white loading screen. SberBank Online team managed to turn a potentially negative issue to completely the opposite — app never received so many 5-star rates in the app stores for our design!
Rangahau: The feature of adding short comments to money transfers has always been available in SberBank Online and via SMS bank and 20% of clients never left the text field empty. Millions of SMS daily were sent with money transfers. Literally it means that money transfers became part of everyday communication. In reaction to this finding, SberBank Online team launched a chat form factor in app with postcards, stickers, chat groups and other money features.
Whakaaweawe: SberBank Online team aim to offer to clients banking with a human face and build a strong connеction with clients by stimulating positive emotional experiences wherever it is organic. To make money transfers more human and emotional, SberBank Online team implemented colorful postcards and stickers to accompany money transfers. For transactions which take long, team designed special animation screens to entertain clients while they are waiting. SberBank Online app also has personalized designs of the main and welcome screens depending on the location of the customer and time of the day.
Roanga o te Kaupapa: In 2012 SberBank Online was launched for iPhone and Android. The new version of the SberBank Online app with personalization and emotional design was launched in 2019. Nowadays client experience is continuously improving by studying customers’ behaviour.
Rerenga Mahi: There are a lot of apps today to cover one need. Almost all of them have solid UX and UI, but SberBank Online team believe that only those who also care about User Emotions will win the customers’ attention in the end. Average customer who sends money transfers with stickers and postcards compared to those who does not, do it 33% more frequently and overall amount of the money sent is 10% larger. In the year when personalization of SberBank Online appeared, the app appeared in top-3 most downloaded (in Russia) apps in the App Store following Whats App and Instagram.