Wolffstrunk Primary Function: Tuakiri Rangatōpū nā Karen Cuthbert

Ko te hoahoa Wolffstrunk Primary Function: Tuakiri Rangatōpū nā Karen Cuthbert he kaitoa whakahirahira o te 2021 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

HiriwaWhakairoiro· 2021

Wolffstrunk Primary Function: Tuakiri Rangatōpū

nā Karen Cuthbert

Kiritaki: Gerhard Wolff – Wolffstrunk

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Whakairoiro

43,054

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #103697

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Wolffstrunk Primary Function: Tuakiri Rangatōpū

Book Text: He tuakiri rangatōpū a Wolffstrunk i hangaia mō tētahi waitohu wai kakara hua rākau me ngā waireka hua rākau i mahia i tētahi wharehanga waipiro tūmataiti. Ko te whakaheke whakaahua me te tino tika ngā āhuatanga o te tuakiri ā-kite. He tauira wuruhi māmā te tohu hoahoa o te pūnaha hoahoa rangatōpū, ā, ka tāpirihia te āhua whakapaipai o tētahi pata ki te tauira. Nā te māhunga ka taea te whakaneke ka whai āhua whakakatakata te tohu, ā, ka taea ai ngā tahora hihiri. Kei roto i te pūnaha he tohu whakauru, ngā tuhinga pakihi, ngā tapanga pōtara, ngā panui, ngā kāri poutāpeta, tētahi pukapuka waitohu me tētahi pakiwaituhi paetukutuku poto.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Wolffstrunk Primary Function: Tuakiri Rangatōpū te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Wolffstrunk Primary Function: Tuakiri Rangatōpū he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Wolffstrunk Primary Function: Tuakiri Rangatōpū he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.
Inenga & Pēketanga: Brandbook: 128 mm x 175 mm, 132 pages
Tūtohu: Corporate Identity, Corporate Design, Brand Design, Logo Design
Hangarau Whakanao: The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.
Wero Hoahoa: The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of conﬁdent humour and allows a dynamic design of all variations of advertising material.
Rangahau: The graphically reduced ﬁgure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the ﬁgure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simpliﬁed use of forms.
Whakaaweawe: Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.
Roanga o te Kaupapa: The project was my bachelor thesis and took about 4 month time.
Rerenga Mahi: The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.
Pātene: Copyrights belong to Karen Cuthbert, 2020
Ngā Mema o te Rōpū: Karen Cuthbert
Whakamana Whakaahua: #1-#5 Karen Cuthbert, 2020