Birds and Coffee Momo Takai by Kristina Pacesaite

Birds and Coffee Momo Takai by Kristina Pacesaite is a highly esteemed winner of the very prestigious 2021 A' Design Award Hiriwa in Hoahoa Takai Competition Category.

HiriwaTakai· 2021

Birds and Coffee Momo Takai

by Kristina Pacesaite

Client: Kavos gurmanai

A' Design Award Hiriwa Winner in Takai Category

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Verified Award Winner
Verify Award Status for #106477

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Colors

The Design

About Birds and Coffee Momo Takai

Ko nga hua katoa e tika ana mo te kohinga tika. Na te whakawhanake i tenei kohinga, i awhina te kaihoahoa i tetahi kamupene tunu kawhe angitu ki te toro atu ki nga tangata hou e whakanui ana i te kawhe kounga moni me te whakaaro ki tona takenga. Na roto i te whakarato i te ahua hou o te kete, i ngana te kaihoahoa ki te whakanui i te uara o te kawhe hanga-a-ringa ka puta mai tata ki nga whenua katoa. Ko te whakatau ki te whakamahi i nga whakaahua manu o ia whenua i ahu mai i runga i to ratou ahua huatau, me te ahua o te ringa ringa ka hoatu ki te hua whakamutunga. He rite ano te kaupapa o te pepa Kraft me te tae parauri pouri o nga whakaahua.

The Recognition

About the A' Design Award Hiriwa

Ko Birds and Coffee Momo Takai te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Birds and Coffee Momo Takai he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Birds and Coffee Momo Takai he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project manifests the craftsmanship of coffee roasters by providing the handmade look of the packaging that shows the birds of each country. The dark brown color of the illustrations gives a unique feeling to the product.
Dimensions & Packaging: Kraft doypack 160X230X40mm
Kraft bag 145X340mm
Tags: packaging, doypack, coffee bag, coffee packaging, coffee illustration, bag design, kraft packaging, kraft bag
Production Technology: Digital printing on kraft paper
Design Challenge: It wasn't very challenging to create this packaging, The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant. And also it was important that they will look sharp when printed on kraft paper bag.
Research: The packaging design creates value added to a product which has major influence on customers purchasing decision process especially at the point of purchase. Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market.
My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable.
Inspiration: I immediately thought of biology theme as a common thread among the nine coffee regions represented. After some sketching we've decided to use bird illustrations. The inspiration was found in a vintage biology books, birdwatcher's guides and botanical magazines and publications that describe the wide variety of species of each country.
Project Duration: The project took about 2,5monts : it was started on March 2020 and was finnished by the end May.
Operation Flow: The main communication flow between the customer and a coffee roaster is through their online shop. We aimed for new customers who value quality coffee and care about it's origin. In this case the visual communication comes to the front line and the nice packaging is crutial for the better understanding of the product value.
Team Members: Kristina Pacesaite