Hmp Tuemi Matua: Tuakiri Ataata by Fanny De Bray

Hmp Tuemi Matua: Tuakiri Ataata by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 A' Design Award Rino in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

RinoWhakairoiro· 2021

Hmp Tuemi Matua: Tuakiri Ataata

by Fanny De Bray

Client: Made for you

A' Design Award Rino Winner in Whakairoiro Category

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Verified Award Winner

Verify Award Status for #109853

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hmp Tuemi Matua: Tuakiri Ataata

Kupu Pukapuka: Ko HMP he tuakiri ataata i hangaia mō tētahi rōpū miihini pūhanga. Ko te waitohu e whakanui ana i te kaha o te kamupene me te whakamārama i tāna whakawhitinga kōrero. Ka hangaia ngā reta i runga i te āhua kotahi e tā ai te rōpū i ō rātou tāra ki runga i ā rātou tuemi. Ko ngā tuhinga whakatakoto me ngā mahere hangarau kei muri e whakaata ana i te tautoko whānui e whakaratohia ana e HMP. Ka tohua ia wāhi mātau mā tētahi whakapikitia me tētahi tae motuhake, i kōwhiritia ngā mea nei i te taha o te kiritaki hei whakamārama i ngā ratonga rerekē. Kua urutaungia te tuakiri mō ngā pāpāho matihiko me ngā pāpāho tā, tae atu ki ngā kāri pakihi, pepa pane reta me ngā kōpaki.

The Recognition

About the A' Design Award Rino

Ko Hmp Tuemi Matua: Tuakiri Ataata te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Hmp Tuemi Matua: Tuakiri Ataata he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Hmp Tuemi Matua: Tuakiri Ataata mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The HMP Group logo is created to underline the strength of the company. And the letters are created in the same way the group stamps it on their pieces. In the background, sketches and schemes evoke the global accompaniment that HMP represents. Each expertise is symbolized by pictogram as well as a specific color, chosen with the client to better understand and highlight their different services.
Dimensions & Packaging: Business card: 85 X 55 mm
Letterhead paper: A4
Folder: 220 x 110mm
Tags: mechanical, graphic design, paris, industrial,
Production Technology: Logo
Business card
Letterhead paper
Folder
Design Challenge: How to modernize and make more human an industrial universe.
Research: Several researches have been conducted to create this design:
The new identity puts the group’s technological knowledge forward, and is completed by picture showing the teams exercising their functions for a good balance between quality of the machinery and human craftsmanship.
Brand platform with the company direction: What is the mission? What are the USP? Who is the target?
Moodboard of images and emotions that need to be associated with the brand, with the company direction.
Inspiration: The graphics are directly inspired by the mechanical universe of the company. The aim is to create emotion in the very specific domain, as it was a priority to ease the clientele. M4U challenged themselves to reach the perfect combination between visual identity that is technical and a more human approach.
Project Duration: The project started in January 2019 and finished in September 2019.
Operation Flow: This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
Patents: Copyright Made for you
Team Members: Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa
Web Developer: Damien Virot
Brand Strategist: Amandine Lantelme
Image Credits: Photographer: Maxime Huriez