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La Pause Parisienne Whakaahua Waitohu by Fanny De Bray

La Pause Parisienne Whakaahua Waitohu by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 A' Design Award Rino in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.


RinoWhakairoiro· 2021

La Pause Parisienne Whakaahua Waitohu

by Fanny De Bray

Client: Made for you

A' Design Award Rino Winner in Whakairoiro Category

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Verified Award Winner

Verify Award Status for #109854

Colors

The Design

About La Pause Parisienne Whakaahua Waitohu

Ko La Pause Parisienne he waitohu ahua i hangaia mō tētahi wāhi hui rerenga i Paris. Ko ngā pū o te ingoa kua hangaia hei rau rākau, ā, ko te momo tuhi serif me ngā āhua rau piko e whakaatu ana i tētahi āhua ātaahua, ngāwari hoki. Ko te pū U e pānui ana hei tohu whakatā, hei wāhi wātea hoki i roto i te kupu, kua whakakiko ki tētahi karauna rau. Ko ngā āhua otaota me ngā tipu e karapoti ana i te waitohu hei whakakaha i te ao tūturu. E ōrite ana te waitohu ki te whakapaipai puawai o te wharenui 460 mita pātata kua whakahoutia, e manaaki ana i ngā hui me ngā kaupapa i te awatea me te pō.

The Recognition

About the A' Design Award Rino

Ko La Pause Parisienne Whakaahua Waitohu te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko La Pause Parisienne Whakaahua Waitohu he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a La Pause Parisienne Whakaahua Waitohu mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The letters are designed in the form of tree leaves. The U is a symbol of taking a break as well as an empty space within the letters. It is also used as a symbol that offers meaning and is surrounded by a crown of leaves. To reinforce the presence of nature, the logo is surrounded by greenery and images of plants.
Dimensions & Packaging
Menu: 210 mm x 297 mm
Tags
nature, leaves, pause, restaurant, graphic design
Production Technology
Menu
Design Challenge
The change of name of the restaurant and the creation of a graphic universe adapted to an existing floral decoration.
Research
It was necessary to be inspired by nature and elements present on the lean to achieve this new identity. Renovated in 2019, the former restaurant Le Quai leaves in its place a 460 m2 space for meetings and events and strives to create a breath of fresh air to event coordinators. Redesigned as a green oasis in the heart of Paris, the floating event space creates a nature-like atmosphere during all four seasons and is available during the day as well as at night.
Inspiration
The logo is inspired both by nature and by the idea of taking a break. The U of the name is directly inspired by the pause symbol.
Project Duration
The project started in April 2019 and finished in June 2019.
Operation Flow
It was important that the graphic universe represented the already existing decoration of the barge in order to offer a complete experience of escape for the customer.
Patents
Copyright Made for you
Team Members
Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa
Image Credits
Illustrator: Anna Cesa

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