Blueocean Paetukutuku by Sixty Two is a highly esteemed winner of the very prestigious 2021 A' Design Award Parahi in Hoahoa Paetukutuku me te Tukutuku Competition Category.

ParahiTukutuku· 2021

Blueocean Paetukutuku

by Sixty Two

Client: Blueocean

A' Design Award Parahi Winner in Tukutuku Category

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Verified Award Winner

Verify Award Status for #110819

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Colors

The Design

About Blueocean Paetukutuku

Ko Blueocean he paetukutuku urupare e whakawātea ana i te urunga āheitanga ki ngā raraunga mākete mā ngā rangatira waitohu me ngā kaihokohoko. Ka tukuna e te papaanga ngā arotake āhua waitohu, ngā tirotiro ihirangi, ngā tātaritanga paerewa whakataetae me ngā kupu tohutohu whaihua. Mā te whakaahua raraunga mārama e huri ai ngā raraunga mākete maha hei mātauranga hei tautoko i te rautaki pakihi. Ka arahina ngā kaiwhakamahi mā tētahi arotake koreutu poto ki te arotake tino whānui, e pupuri ana i te tikanga kia ngāwari. Ka mahi te hoahoa mā me te ngaru ngaio ki runga i ngā rorohiko pūkoro, ngā papapā me ngā waea atamai.

The Recognition

About the A' Design Award Parahi

Ko Blueocean Paetukutuku te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Blueocean Paetukutuku he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Blueocean Paetukutuku i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blueocean's goal is to provide affordable access to market data to allow brand owners & marketers proactively build a solid business strategy, with features ranging from brand personality assessments, content checks, competitor benchmark analysis and actionable suggestions. Seamless visualization & easy experience is a key factor for brand owners & marketers to be able to understand millions of market data and get insights to help them strategize and stay ahead of competitors.
Dimensions & Packaging: Responsive Website
Tags: Blueocean, Website, UI, UX, IA, Marketing, Data, Brand, Design
Production Technology: Responsive Web
Design Challenge: The design challenges for this project included (1) creating a user friendly flow to allow users to get their brand assessment, and (2) creating complex visualizations of their brand identity that are easy to understand.
Research: No formal usability research was done during the design process, though all designs were validated through pilot tests with a number of business users.
Inspiration: Blueocean came to us with an existing offline business model. They sought our help to reduce and minimize human personnel needs by taking their services online so that they are able to expand their client base while still providing the best degree of their services.
Project Duration: The project started in October 2019 and finished in December 2019. The team members were based in Jakarta, Indonesia.
Operation Flow: Users can access the website via a laptop computer, tablet or smartphone. The design streamlines the process of getting their brand assessment by allowing users to access the short / free version that leads to the full assessment. The design of the platform is purposely clean, energetic but also professional to cater to business users.
Team Members: Angelina Tanoto
Adiatma Bani
Vilia Ingriany
Image Credits: Sixty Two
Blueocean