Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Te Kōpaki Pounamu Sake by Laurent Hainaut is a highly esteemed winner of the very prestigious 2021 A' Design Award Hiriwa in Hoahoa Takai Competition Category.
HiriwaTakai· 2021
Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Te Kōpaki Pounamu Sake
Client: Tanaka 1789 X Chartier
A' Design Award Hiriwa Winner in Takai Category
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- Verified Award Winner
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The Design
About Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Te Kōpaki Pounamu Sake
Tanaka 1789 X Chartier Sake Blend 001 te kōpaki mō tētahi raupapa whakaranu sake. Kei runga i te tapanga tētahi tauira mātiti pango-ki-runga-i-te-pango i whakaawea mai e ngā pakitara o te Whare Waipiro o Tanaka, he tauira o te hoahoanga Kura mai i te wā o Edo. Ka tāia te mātiti hei waniha huri noa i te pounamu, ā, ka whakaraupapatia ki tētahi raupapa ono-tapa, he tohu o te pūtaiao kakara. Ka whakamahia te pango me te mā nā te mea kei roto i ngā tohu waitohu e rua ēnei tae, ā, ka tāpuitia ngā pounamu pango mō te sake tino pai. Ka honoa ngā ingoa e rua ki tētahi tauira ripeka mā tētahi reta A e tiritahingia ana.
The Recognition
About the A' Design Award Hiriwa
Ko Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Te Kōpaki Pounamu Sake te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Te Kōpaki Pounamu Sake he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Tanaka 1789 X Chartier Sake Blend 001 Primary Function: Te Kōpaki Pounamu Sake he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE worked closely with Chartier to craft a unique design for this innovative series of blends. Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science. From the tile grid pattern and hexagon, we saw that both Tanaka 1789 and Chartier featured black and white prominently in their own branding. The minimalism, elegance and luxury of black and white match the quality of the product: in traditional sake packaging, black bottles are reserved for the most premium Sakes. To illustrate the “best of” in the brand’s identity, we combined Tanaka and Chartier together in a cross pattern to create a strong logo lockup—using a common A to bring the two words together.
- Production Technology
- forceMAJEURE knew from the brief that the design needed to be modern, simple and sophisticated. The detail needed to be expressed to show two rich cultures merging into one. The designers were all inspired by the pattern of the traditional brewery’s wall, and the hexagon that is a part of Francois Chartier’s brand. The design selected for the label was a beautiful blending of the two, and we extensively researched the paper stock to use for the label that would be the perfect grain and texture to seamlessly match the color and texture of the bottle. In order to work with a more limited production run, we needed to find the right suppliers to coordinate with the bottlers and other suppliers to bring all of the elements needed for the production together on time.
- Inspiration
- Inspired by the distinctive architecture of the Tanaka Brewery, the black on black grid pattern in the background of the label invokes the beautiful brewery walls, an embodiment of the unique characteristics of the Edo period’s Kura architecture. Printed as varnishes around the bottle, the grid pattern is sequenced to create a series of hexagons, a key symbol of Chartier’s aromatic science and expertise.
- Team Members
- Michelle Mak, Creative Director
Kei Hayashi, Senior Designer
Linda Tseng, Production Director
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