Dark Horse Wine Kōpaki Waina by Pierre Delebois

Dark Horse Wine Kōpaki Waina by Pierre Delebois is a highly esteemed winner of the very prestigious 2021 A' Design Award Hiriwa in Hoahoa Takai Competition Category.

HiriwaTakai· 2021

Dark Horse Wine Kōpaki Waina

by Pierre Delebois

Client: E&J Gallo

A' Design Award Hiriwa Winner in Takai Category

27,080

Verified Award Winner

Verify Award Status for #112024

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Dark Horse Wine Kōpaki Waina

Ko Dark Horse he hoahoa kōpaki me te waitohu waina i hangaia mō tētahi waitohu waina o California. E ahu mai ana te hoahoa i tētahi pūnaha pīngore e kapi ana i te kohinga kōpaki katoa, ā, ka whakaae ki ngā tāpiritanga ā-muri. Ka tāia ngā tapanga ki runga i te pepa kounga teitei me ngā whakaotinga whakarewa me te pōuri, e whakanui ana i ngā tohu tae me te reka. Ka whakanohoia te tohu waitohu ki mua, ki waenga tonu o ia tapanga. He māmā te whakatakotoranga o te tapanga, kia mārama ai ngā kai o te pātara i te tirohanga tuatahi. Ko te whāinga kia mārama te whakaatu i te kounga me te reka i runga i te papa.

The Recognition

About the A' Design Award Hiriwa

Ko Dark Horse Wine Kōpaki Waina te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Dark Horse Wine Kōpaki Waina he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Dark Horse Wine Kōpaki Waina he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: forceMAJEURE's approach was to elevate the brand’s quality & premium perception and consider the entire packaging portfolio, developing a flexible design system that allows for future innovation to guide and inspire the entire brand look and feel, including the touch points of portfolio strategy, POS and collateral materials, retail inspiration, and brand content. FM also wanted to help increase competitiveness on shelf among the varietal set through an uplifting new branding and packaging. The key challenge as a design agency was to amplify the desire for the brand through a bolder look and feel.
Production Technology: forceMAJEURE set out to redefine what is possible for the brand, starting with a new look and feel through the label design, elevating and refreshing the packaging to match the quality and taste that the brand is known for by its loyal consumers. The labels are printed on elegant, premium paper stock in both metallic and matte finish, amplifying color, flavors, taste, the icon, and the savoir-faire that Dark Horse is celebrated for. The Dark Horse icon has a front and center placement on the label, and the navigation system of the label is simple, allowing the consumer to see in a glance what waits inside the bottle.
Inspiration: forceMAJEURE was asked by E&J Gallo Winery to rebrand one of the growing brands of wine in their portfolio, Dark Horse, a modern expression of wine from California. Dark Horse is a brand known for delivering surprisingly exceptional wine at an affordable price. By focusing on perceptions of quality and taste, along with a bolder, more uplifting brand story in both packaging and communications, FM set out to create a visual world and a 360 branding portfolio for Dark Horse as it boldly moves forward to reach new consumers.
Team Members: Pierre Delebois, Executive Creative Director
Melanie Brown, Senior Designer
Steve Assandri, Production Manager.

Read the Press Release