Ko te hoahoa Changle Kōpaki Waipiro nā Hai Xia Huang he kaitoa whakahirahira o te 2021 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Takai.

RinoTakai· 2021

Changle Kōpaki Waipiro

nā Hai Xia Huang

Kiritaki: Yuto Group

Kaitoa o te A' Design Award Rino i te Wāhanga Takai

10,901

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #116260

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Changle Kōpaki Waipiro

Ko Changle he hoahoatanga kōpaki mō tētahi waina hauora nō Haina. Ka hangaia te pouaka o waho mai i te pepa korukoru, ā, ka taea te whakapararaha hei whakawhiti, kātahi ka tere whakaeatia i te wheketere whakakī. Mā te whakapararaha o te pouaka e whakaiti te wāhi kaweake me te utu. E whakaatu ana ngā whakaahua i tētahi rākau matomato e tipu ana whakarunga, whakawaho hoki, tae atu ki tētahi papa Ganoderma, he kōtuku me ngā puke o Nanshan. Kua whakauruhia hoki te longan, te medlar me te Angelica dahurica ki roto i te pikitia. Ka whakamahia ngā tae rerekē mārama. Ko ngā nekehanga o te pouaka he 100 ki te 100 ki te 270 mirimita, ā, ka pupuri i tētahi pounamu 500 mirilita.

Te Whakamihi

Mō te A' Design Award Rino

Ko Changle Kōpaki Waipiro te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Changle Kōpaki Waipiro he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Changle Kōpaki Waipiro mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Changle is the health wine product of Maotai health wine factory under Maotai Group. The appearance of the product fills the gap of Maotai health wine in the middle price.
Inenga & Pēketanga: Box：100mmx100mmx270mm
Bottle：500ml
Tūtohu: Longevity、graphic design、packaging design、 Liquor, health 、environmental protection
Hangarau Whakanao: The outer packaging of the products is mainly made of corrugated paper. The box can be integrated and folded for transportation.
Wero Hoahoa: Previously, the design of wine box in the market was mostly assembled in the printing factory, and then sent to the winery for filling and packaging, which greatly wasted the transportation space. In this case, how to save space and quickly assemble the box is a major challenge. If we want to fold the box for transportation and ensure the packaging effect, we must perfect all the details. Therefore, the box structure follows the industry guidelines so that the product can be produced aesthetically and repeatedly.
Rangahau: Health wine is a unique wine variety in China, which is the derivative of people's pursuit of health and longevity. How to distinguish from other health wine products and continue the design style of Maotai liquor is the focus of our research.
Whakaaweawe: The design demand is to make a mid end Baijiu to fill the gap of Moutai group health wine at the middle end price. In the long history of 5000 years in China, people's pursuit of "longevity" has never stopped. Health wine has the effect of strengthening the body. Therefore, in the design, the concept of longevity is integrated, and the unique Chinese Ganoderma lucidum platform, crane and Nanshan are integrated into the picture. The whole picture is mainly light retro color.
Roanga o te Kaupapa: The project done within 1 months in Shenzhen.
Rerenga Mahi: Longevity is people's upward pursuit, so the main design takes the evergreen tree as the main trunk, growing around and pulling up, showing people's pursuit of longevity, longevity and health, and the pursuit of not giving up. The unique Chinese Ganoderma lucidum platform, crane, Nanshan and so on are integrated into the picture, and the unique products of health care materials: longan, medlar, Angelica dahurica are also interspersed in the whole picture The design is different from other similar products, which instills Changle's positive concept into consumers.
Ngā Mema o te Rōpū: Designer:Huang Hai xia, Art direction:Li Yu Chun