Pepsi Mom Handworks Primary Function: Kōpaki Kēna Inu by PepsiCo Design and Innovation

Pepsi Mom Handworks Primary Function: Kōpaki Kēna Inu by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Hiriwa in Hoahoa Takai Competition Category.

HiriwaTakai· 2021

Pepsi Mom Handworks Primary Function: Kōpaki Kēna Inu

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Hiriwa Winner in Takai Category

33,920

Verified Award Winner

Verify Award Status for #118930

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi Mom Handworks Primary Function: Kōpaki Kēna Inu

Book Text: Ko Pepsi Mom Handworks he raupapa kōpaki whakaputanga iti mō ngā kēna inu. E whakanui ana te raupapa i te mahi ngātahi i waenga i a PepsiCo me te Kaupapa Kōpononga Mom Handworks o te China Women's Development Foundation. I tīmata te mahi tahi hei wāhanga o te kaupapa whakatairanga 2019 Bring Happiness Home Chinese New Year. E toru ngā kēna kohikohi e whakaatu ana i te taonga tuku iho ahurea o Haina mā ngā momo kōhatu tuitui ā-rohe rerekē e toru. Ka whakatairanga te hoahoa i te mahi a te kaupapa kōpononga, ā, ka whakaata i te kupu taurangi ki te hāngaitanga ā-rohe.

The Recognition

About the A' Design Award Hiriwa

Ko Pepsi Mom Handworks Primary Function: Kōpaki Kēna Inu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Pepsi Mom Handworks Primary Function: Kōpaki Kēna Inu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Pepsi Mom Handworks Primary Function: Kōpaki Kēna Inu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This limited edition Pepsi x MOM HANDWORKS series celebrates PepsiCos collaboration with China Womens Development Foundations, MOM HANDWORKS Cooperative Program. Pepsi and MOM HANDWORKS kicked off their partnership as a part of the 2019 Bring Happiness Home Chinese New Year Campaign.
Tags: Packaging, Beverage
Inspiration: The three can collectible series celebrates Chinese cultural heritage and showcases examples of three different regional embroidery styles. This collaboration provides a unique opportunity to promote the efforts of MOM HANDWORKS and showcases Pepsi and the commitment it has to local relevancy.
Team Members: PepsiCo Design & Innovation

Read the Press Release