Pepsi X SHFW Kēne Inu Wai by PepsiCo Design and Innovation

Pepsi X SHFW Kēne Inu Wai by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Hiriwa in Hoahoa Takai Competition Category.

HiriwaTakai· 2021

Pepsi X SHFW Kēne Inu Wai

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Hiriwa Winner in Takai Category

25,575

Verified Award Winner

Verify Award Status for #118931

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi X SHFW Kēne Inu Wai

Ko Pepsi X SHFW he kēne inu wai whakaputa iti i hangaia mō te Wiki Ahua o Shanghai Kōanga/Raumati 2020, ā, i tukuna ki Haina. He wāhanga te kēne nō tētahi pūnaha tuakiri ā-tirohanga whānui i whakawhanaketia mō taua kaupapa anō. Ko te kaupapa o te wā, arā te Rongo me te Puna, e ārahi ana i te hoahoa, ā, e whakaata ana i te tūhuratanga o ngā tirohanga rerekē. Ko ngā āhua i whakaawea e ngā take koiora me te karaihe ka whakakotahitia i roto i tētahi ātea āhua. Ko te otinga ka honoa te wairua o te waitohu Pepsi Black ki ngā mahi kanorau a ngā kaihoahoa ahua i whakaaturia i te kaupapa.

The Recognition

About the A' Design Award Hiriwa

Ko Pepsi X SHFW Kēne Inu Wai te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Pepsi X SHFW Kēne Inu Wai he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Pepsi X SHFW Kēne Inu Wai he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For more than five years, PepsiCo Design and Innovation has been a key partner at Shanghai Fashion Week. To celebrate the latest designers creations for Spring/Summer 2020, the design team created this years SHFW VIS as well as a limited edition can, available in China, that embodies the seasons key theme of Sensation and Source.
Tags: Packaging, Beverage
Inspiration: The inspirational mantra for the Spring/Summer 2020 Shanghai Fashion Week is Exploration of infinite possibilities through different perspectives. Pepsi Blacks brand spirit of Dare to Black embodies a brand spirit that reflects this theme, encouraging consumers to release their inner passions and create their own multi-dimensional interpretations of fashion. For the Spring/Summer 2020 Shanghai Fashion Week visual identity, the design team created a system that celebrates the power of diversity, drawing from multiple sources and sensations as a means of self-expression and creation. By combining unique shapes inspired by organic and glass elements in a dimensional space, the designs become a metaphor for the daring visions of todays fashion designers.
Team Members: PepsiCo Design & Innovation

Read the Press Release