Tazo Refresh Kōpaki Inu by PepsiCo Design and Innovation

Tazo Refresh Kōpaki Inu by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award Hiriwa in Hoahoa Takai Competition Category.

HiriwaTakai· 2021

Tazo Refresh Kōpaki Inu

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award Hiriwa Winner in Takai Category

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Verified Award Winner

Verify Award Status for #118943

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tazo Refresh Kōpaki Inu

Ko Tazo Refresh te hoahoa kōpaki mō tētahi rārangi tii mātao rehu kua rite kē ki te inu. E hāngai ana te rārangi ki ngā reka waitohu kua whakatūturutia e toru, ko Zen, ko Awake, ko Passion ō rātou ingoa. Kua whakamanatia ngā tii nei he mea whakatipu māori, kāore he tae horihori, kāore he mea whakareka horihori. Ka tukuna te kōpaki i roto i ngā pātara 12 ōunehi mō te ratonga takitahi me te 42 ōunehi mō te ratonga maha, he mea hanga ki te kirihou muri-kaihoko 100 ōrau. Ka honoa ngā tae kaha o ngā kai ki te mā hei whakaatu mārama i ia reka hou i runga i te papa. Ko te whāinga o te hoahoa he pupuri i ngā kaihoko o nāianei me te kukume mai i te hunga mātakitaki māia ake.

The Recognition

About the A' Design Award Hiriwa

Ko Tazo Refresh Kōpaki Inu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Tazo Refresh Kōpaki Inu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Tazo Refresh Kōpaki Inu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Each of TAZOs blends are unique,refreshing, and artful, so the design team wanted to visually articulatethefresh flavor expressionon shelf. Keeping in mind TAZOs existing consumer, the new VIS strengthens the brands currentfanbasewhile attracting a new, more adventurousaudience. Moving from the former TAZO equity that leaned closer toa refined and sophisticated visual expression, now the juxtaposition offresh,boldingredientcolorsalongsideequitywhite cuts the noise in the tea category.
Tags: Packaging, Beverage
Inspiration: TAZO launched a new line of ready to drink premium iced teas based on the brands iconic flavors. Zen, Awake and Passion. The line contains no artificial colors or sweeteners and is certified organic. The line is available in 12 oz single serve and 42 oz multi-serve 100% post-consumer plastic bottles. With its dynamic composition, bold colors and editorial attitude, the new TAZO VIS clearly establishes its strong andiconicbrand positioning.
Team Members: PepsiCo Design & Innovation

Read the Press Release