Radailiai Tuakiri Whakaata by Stand Up Team is a highly esteemed winner of the very prestigious 2021 A' Design Award Hiriwa in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.
HiriwaWhakairoiro· 2021
Radailiai Tuakiri Whakaata
Client: Stand UP
A' Design Award Hiriwa Winner in Whakairoiro Category
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- Verified Award Winner
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The Design
About Radailiai Tuakiri Whakaata
Ko Radailiai he tuakiri whakaata i hangaia mō tētahi māra me tētahi papa mōkai. Ko te wāhanga o runga o te moko māra e whakaatu ana i tētahi kongakonga whakapaipai o te pewa, he tauira o ngā rārangi hauroki me tētahi tauira o ngā ngaru wai. Ko te wāhanga o raro e whakaatu ana i tētahi tauira wai rite tonu me tētahi mōkai kua whakapaipaihia. Mā te huri i te kupu me te tītaka i te tohu ono-tapa mā te 180 ngā nekehanga ka waihangatia te moko Papa Mōkai, me te mōkai i runga me tētahi whare kua hurihia i raro. He kōwhiringa tae kākāriki hōhonu me te koura roihi e hono ana i ngā ao e rua. Ka whakamahia te tuakiri ki ngā kāri pakihi, ngā panui, ngā kōpaki me ngā pēke koha.
The Recognition
About the A' Design Award Hiriwa
Ko Radailiai Tuakiri Whakaata te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Radailiai Tuakiri Whakaata he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Radailiai Tuakiri Whakaata he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The upper part of the Radailiai manor logo depicts a stylized fragment of an arch (manor symbol), a pattern of diagonal lines, and a motif of water waves (SPA, water, tranquillity). The lower part of the logo depicts an analogous water motif and a stylized dinosaur. Changing the text part of the logo and rotating the hexagon icon 180 ° results in the Dino Park logo with a dinosaur at the top and an inverted house at the bottom!
- Dimensions & Packaging
- We created the design for business cards, posters, envelopes, and gift bags.
- Tags
- Visual identity, Restaurant, Logo, Graphic Design, Lithuania
- Production Technology
- Palette of deep green and rose gold looks solid for manor image, but is easily transformed to the greens of Dino park jungle!
- Design Challenge
- The creative challenge was to bring together two different worlds so you can clearly see their unique identity.
- Research
- With the elegant and unique color combination, the new visual identity brings out a modern and fresh look.
- Inspiration
- A logo that conveys two different messages.
Combine these two, from the very first sight totally different spheres & create one visual identity, one harmonious brand image.
The style of Dino Park remains a bit more playful, and that of Radailiai Manor is solid, but with stylized details, it matches the first. The combination of dark green and rose gold gives Raidailiai manor solidity. - Project Duration
- The project started in December 2019 in Klaipeda and finished in May 2020.
- Operation Flow
- The logo was simplified, and supported by a simple, and clear visual identity.
- Team Members
- Designer: Grete Milkinte
Creative Director: Inesa Budgine
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