Ballantines 17 Kōhanga Koha nā Li-Shang Printing Co., Ltd

Ko te hoahoa Ballantines 17 Kōhanga Koha nā Li-Shang Printing Co., Ltd he kaitoa whakahirahira o te 2021 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Takai.

HiriwaTakai· 2021

Ballantines 17 Kōhanga Koha

nā Li-Shang Printing Co., Ltd

Kiritaki: Li-Shang Printing Co., Ltd

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Takai

23,819

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #120433

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Ballantines 17 Kōhanga Koha

Ko Ballantines 17 he hoahoa kōpaki koha i hangaia mō tētahi wīhikī whakaranu. Ka mahia te pouaka pakeke mā te tā UV offset ki runga i te pepa hiraka hiriwa, me ngā tae wāhi koura me te kikorangi, me ngā tohu kua takere. He tūāpapa kawe kaipeke kei raro i te pouaka e hiki ake ana i tētahi tūru pukapuka i te takoto o te uhi ki raro, e whakaatu ana i te pātara ki runga i tētahi atamira koura. Ko ngā tā koura i te taha o te ara e hopu ana i ngā tau i whakawhiwhia i mua. Ka whakanohoa ngā tauira kua kōpakina o ngā mea kakara me ngā reka ki mua o te uhi. Ka ārahi te whakaritenga i te tirohanga, kātahi ko te hongi, kātahi ko te reka.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Ballantines 17 Kōhanga Koha te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Ballantines 17 Kōhanga Koha he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Ballantines 17 Kōhanga Koha he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: As users unfold and interact with the packaging, the visuals, the smells and then the tastes create a sensuous experience to emphasize the value of the whisky.
Inenga & Pēketanga: Width (250 mm) x depth (155 mm) x height (370 mm), Bottle capacity 700ml
Tūtohu: whisky, packaging, liquor packaging, creative packaging
Hangarau Whakanao: Rigid box with UV Offset printing on silver foil paper, gold and blue spot color with embossing technique on logos. The highlight of the packaging is the conveyor belt mechanism that is installed under the box which allows the bible stand to rise up as users lay down the box cover.
Wero Hoahoa: The moment from unfolding the packaging to drinking the liquor, we carefully design how the users would interact with the components and how the experience of colors, movements, smells and tastes will present the value of the brand to its full potential.
Rangahau: With Bible as our inspiration, we wanted to portray a sacred moment with the honorable mentioned whisky, as if it is presented at the end of a holy altar. The key is to convey the concept of time and create interactions with the senses through special structural mechanism and thoughtful placement of objects.
We had planned to design the flow of the interaction as this: First, users witness the rising bible. Then they proceed to read the honorable past of the whisky. Finally, they take in the aromas of the spices at the front before they enjoy the whisky. The whole experience is presented in the sequence of visual, smell then taste.
Whakaaweawe: Ballantine’s 17 Year Old blended whisky has been named 2020 Scotch Blend of the Year in Jim Murray’s Whisky Bible. This limited edition packaging celebrates the famous whisky for its 7th win of the same title. The idea that Bible signifies the most important print, we use this as our core concept. Combined with Ballantine's signature blue color, we designed a conceptual space that translates a gilded magnificent altar into an elevated stage for the liquor bottle and the Whisky Bible.
Roanga o te Kaupapa: The project started in Taiwan in June 2020 and completed in Taiwan in August 2020.
Rerenga Mahi: When users open the plain blue box the bible will emerge on the golden stage, placed right next to the prestige Scotch Blend whisky. As a pathway leading up to the stage, the gold prints record the past seven awarded years. Cork bottled samples of the spices and flavors are presented at the front of the box cover to provide users a more dynamic experience for the sense of smell right before their first sip of the whisky.
Ngā Mema o te Rōpū: Design director: Sheng-Hsun Hong
Graphic designer: Chih-Chen Huang
Packaging structural designer: Li-Fan Liu
Whakamana Whakaahua: Image #1: Photographer Yi-Han Pan, 2021.
Image #2: Photographer Yi-Han Pan, 2021.
Image #3: Photographer Yi-Han Pan, 2021.
Image #4: Photographer Yi-Han Pan, 2021.
Video: Editor Yi-Han Pan, 2021.