Ko te hoahoa Ghepard Communication Logo Waitohu nā Morosan Ioana he kaitoa whakahirahira o te 2021 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata.

RinoWhakairoiro· 2021

Ghepard Communication Logo Waitohu

nā Morosan Ioana

Kiritaki: Ghepard Communication

Kaitoa o te A' Design Award Rino i te Wāhanga Whakairoiro

12,805

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #120946

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Ghepard Communication Logo Waitohu

Ko te Waitohu Whakapāoho a Ghepard he tuakiritanga ataata i hangaia mō tētahi tari hokohoko me te whakapāoho. Ko te tohu e whakaatu ana i te āhua whakahau o tētahi tita, i tāia ki ngā rārangi e rua o te matotoru ōrite i roto i tētahi anga ngāwari me te ao hōu. Ko te hiku roa o te tita te wāhanga nui o te hoahoa. Ka whakamahia e te āhua he tae kōura mata i whakakotahitia ki tētahi āhua hina, e homai ana i te āhua māeneene ki te tohu. Ko te momotuhi kei raro i te tohu e tū ana, ā, ka hangaia e ngā wāhanga e rua e noho tahi ana tētahi āhua tapawhā-roa. Ka taea te whakamahi i te waitohu ki ngā papamuri mā, pango rānei, tae rānei.

Te Whakamihi

Mō te A' Design Award Rino

Ko Ghepard Communication Logo Waitohu te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Ghepard Communication Logo Waitohu he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Ghepard Communication Logo Waitohu mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The exploration process led to an identity that highlights the dynamic silhouette of the cheetah, created from two lines, of the same thickness, which approaches a minimalist and modern style. The cheetah is known not only for its speed, but also for its extremely long tail. This feature played a major role in the design. The color of the silhouette started from gold which is the color of the winners to which was then assigned a matte and modern look. The color has also been associated with a shade of gray which gives the logo a very smooth appearance. This particular aspect makes the logo easier to use and apply to different custom materials.
Inenga & Pēketanga: The logo can be applied to either a white or a black background. If a colorful background is involved, it's best to use the white logo. The logotype uses the fonts Avenir Roman Bold and Avenir Roman Regular and expresses the name of the Marketing and Communication Agency for which it was created. The symbol is positioned at the top of the logotype, making the silhouette of the cheetah, around which the whole concept was created, stand out even more. The positioning of the logo and symbol fits together in a rectangular shape.
Tūtohu: Visual Identity, Logo, Branding, Marketing Agency, Logotype
Hangarau Whakanao: Corel Draw and Adobe Creative Suite.
Wero Hoahoa: The main challenge of the project was to capture the dynamism of the animal while keeping a fresh look that would stand out from other marketing agencies' logos.
Rangahau: The research objective was to find as many brands as possible that feature the cheetah symbol, see the way it is represented and what kinds of companies use it. This helped identifying the
comparative advantages and creating a unique logo that would catch the eye in a pleasant way.
Whakaaweawe: The inspiration for creating this logo was the fastest feline on the planet, the cheetah, which is used as the symbol of a Marketing and Communication Agency. The intention was for this logo to highlight, through the silhouette of the cheetah, values such as strength and agility, joined by originality, in a modern and fresh way. These are the fundamental values adopted by the agency for which the logo was created.
Roanga o te Kaupapa: The project started in August 2020, and was finished in September 2020 in Cluj-Napoca, Romania.
Rerenga Mahi: The goal was to create a unique logo for a Marketing and Communication Agency that is easy to use and place on different backgrounds or custom materials.
Ngā Mema o te Rōpū: Ioana Morosan
Whakamana Whakaahua: Product images and animation: Ioana Morosan