Clarity Kaupapa Matua: Tuakiri Umanga by Jeffery Fulton

Clarity Kaupapa Matua: Tuakiri Umanga by Jeffery Fulton is a highly esteemed winner of the very prestigious 2021 A' Design Award Parahi in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

ParahiWhakairoiro· 2021

Clarity Kaupapa Matua: Tuakiri Umanga

by Jeffery Fulton

Client: Clarity Innovations

A' Design Award Parahi Winner in Whakairoiro Category

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Colors

The Design

About Clarity Kaupapa Matua: Tuakiri Umanga

Kōrero Pukapuka: Ko Clarity he tuakiri umanga i hangaia mō tētahi kamupene hangarau. Ka whakakotahi te waitohu i ngā tohu e rua e whakamahia ana i te waehere, ka whakatakotoria ki roto i tētahi tapatoru e whakaatu ana i te nekehanga whakamua. Ko te tae kikorangi pōuri e kōrero ana mō te pono, engari ko te tae kikorangi kanapa e pā ana ki te hangarau. Ka whakamahia te momotuhi Neo Sans mō tōna āhua hou, e tino tau ana ki ngā koki porowhita o te waitohu. Ka karohia ngā whakawhitinga tae me ngā āhua ngoikore, nō reira ka whakawhirinaki te tuakiri ki ngā āhua ngāwari me ngā pūāhua waehere. Ka whakamahia hoki te tuakiri ki ngā taonga umanga.

The Recognition

About the A' Design Award Parahi

Ko Clarity Kaupapa Matua: Tuakiri Umanga te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Clarity Kaupapa Matua: Tuakiri Umanga he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Clarity Kaupapa Matua: Tuakiri Umanga i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Clarity brand identity is an in-house rebrand project that was requested from the company's leadership team. The uniqueness of this project was incorporating coding symbols into the brand to convey that Clarity is a tech company. Additionally, design trends such as gradients and really abstract designs were off the table as well. This really only left us with primitive shapes, C, I, ,[], and {} to design with.
Inspiration: Clarity is an in-house rebrand project that was requested from the company's leadership team. Working closely with leadership, we were tasked with designing a new logo that was bold, modern, clean, unique, and meaningful. Additionally, build out applicable concepts of corporate merchandise.
thorough research was done to make sure our logo wasn't an offshoot of somebody else's work. Inspiration came from coding logos and monday.com of all places.
Team Members: Jeffery Fulton
Zoe Rogers

Read the Press Release