Dodoshine Waitohu Kaipakihi by Xu Chen and Rong Zhang is a highly esteemed winner of the very prestigious 2021 A' Design Award Parahi in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.
ParahiWhakairoiro· 2021
Dodoshine Waitohu Kaipakihi
Client: Dodoshine
A' Design Award Parahi Winner in Whakairoiro Category
Verified Award Winner
Verify Award Status for #123740The Design
About Dodoshine Waitohu Kaipakihi
He Kitenga Waitohu Kaipakihi a Dodoshine i hangaia mō tētahi waitohu taputapu whare e whakamahi ana i te hangarau whakapaipai mā te hihi ultraviolet. Ko te ingoa e pā ana ki te tikanga o Haina o te whakatakoto rawa ki te rā hei patu i ngā huakita, he tikanga e hono ana ki te noho ora me te hangarau ultraviolet anō hoki. Ko te momotuhi waitohu e ahu mai ana i tētahi momo tā mātotoru kāore he serif, ā, kua tāpirihia he wāhanga serif, he momo e whakamahia nuitia ana e ngā waitohu kākahu ahurei. Nā tēnei whakakotahitanga i whai ai te waitohu i tētahi āhua rā, ā, he āhua ahurei iti hoki. Ka taea te tā i te momotuhi waitohu ki runga i ngā hua me ngā rauemi hokohoko, ā, ko te rahi iti rawa he 34 mīrimita te whānui, 10 mīrimita te teitei.
The Recognition
About the A' Design Award Parahi
Ko Dodoshine Waitohu Kaipakihi te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Dodoshine Waitohu Kaipakihi he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Dodoshine Waitohu Kaipakihi i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Dodoshine is designed for an appliance brand that uses UV sterilization technology. The name draws on the Chinese habit of using sunlight to kill bacteria, that not only promotes a healthy lifestyle, but also cleverly combines with the uv technology. On the basis of the bold sans-serif font, the logo adds serif elements that fashion brands like. This design allows the brand to show a sunny and slightly fashionable image, helping the brand to accurately position itself in market segments.
- Dimensions & Packaging
- It can be print on the minimal size at 34mm x 10mm.
- Tags
- logo, shine, logotype, typeface, font
- Production Technology
- It can be print on the product or marketing material.
- Design Challenge
- The positioning of the brand is to bring a slightly fashionable on the basis of meeting the needs of the public. It is neither as fashionable as a fashion brand, nor as an ordinary technology brand. Therefore, accurately expressing the brand positioning through the logo is a major challenge for this design.
- Research
- The designers have discovered the Chinese believe that regular exposure to sunlight can effectively kill bacteria on objects. They often expose their quilts and clothes to the sun. Therefore, the key to the success of the UV appliance brand is to smoothly migrate people's habits to the brand's products. The design of the brand should give people the feeling of sunshine and sterilization.
- Inspiration
- Designers are inspired by two aspects. First of all, "shine" expresses the sunshine lifestyle and UV technology. The "do" added to the front is not only an action instruction, but it also means "more" in Chinese pronunciation. Second, designers found that famous fashion brands used exaggerated serifs on logos, which impressed people. Therefore, the designers carefully used some of these elements to make the brand image slightly fashionable.
- Project Duration
- The project started in April 2019 in Beijing and finished in March 2020 in Beijing.
- Operation Flow
- People can see and read it. And then they can understand the meaning of the logo.
- Team Members
- Creative Director: Xu Chen
Art Director: TianShu Liu
Consultant: Rong Zhang
Technical Head: ShuLong Li
Design Technology: Qian Hao
Designer: FangBo Wu
Designer: BeiBei Liu
Engineer: MingJie Zhang
Project Manager: Yan Liu
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