Zhenshiming Tāpare Kanohi by Bo Yang is a highly esteemed winner of the very prestigious 2021 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2021

Zhenshiming Tāpare Kanohi

by Bo Yang

Client: Beijing Bofly Design Co.,Ltd

A' Design Award Parahi Winner in Takai Category

9,808

Verified Award Winner

Verify Award Status for #123744

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhenshiming Tāpare Kanohi

He hua tāpare kanohi tēnei. Ko te pū nui E he āhua auroa o te mahere whakamātau tirohanga o Haina, ā, he mea e mōhio ana ngā kaihoko. Kua whakawhitia te pū E hei mata kata, ā, kua tāraihia te āhua o te kupu Ingarihi "eye" mā te hiku kotahi. E hangaia ana tētahi mahi ata tirohanga tōtika e ngā hua e rua, ā, ka noho motuhake ana hoki. Ka whakaaturia tētahi mahere ata tirohanga tōtika ki te taha i muri i te whakatuwheratanga o te pouaka, he mea e mōhio ana ngā kaihoko ki tēnā, ā, ka taea te whakamahi hei whakamātau māmā i te tirohanga. Mā tēnei ka pīrangi ake ai ngā hua.

The Recognition

About the A' Design Award Parahi

Ko Zhenshiming Tāpare Kanohi te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Zhenshiming Tāpare Kanohi he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Zhenshiming Tāpare Kanohi i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a product of eye mask. The capital letter E is a common form of Chinese visual acuity chart, and consumers are familiar with it. The letter E is transformed into a smiling face, and the shape of English word “eye” is outlined with a stroke. The two products form a complete visual work and exist separately. A complete visual chart is showed on the side after the box is opened, which is familiar to consumers and could be used to test vision simply. This makes the products more interesting.The word “eye” in the “eye mask” is designed into a owl’s face. The red "eye" represents youth and vitality, and the blue ones represents maturity and steadiness.
Dimensions & Packaging: 135mm×105mm×28mm
Tags: Interesting,Concise,
Production Technology: The material is white cardboard
Design Challenge: The connection of lines in two product pictures in the printing process. And harmonious cooperation between product box cover and inner box.
Inspiration: The function of the product is to protect eyes and relieve eye fatigue.Young women are the main consumers. According to the consumer groups, the series packaging is divided into youth type and adult type, which are expressed in simple and interesting visual form. The capital letter E is a common form of Chinese visual acuity chart, and consumers are familiar with it. Using “E” as the main visual elements not only echoes the product characteristics but also increases the interest.
Project Duration: The project started in October 2020 in Beijing and finished in November 2020 in Beijing
Operation Flow: This is a product of eye mask. The function of the product is to protect eyes and relieve eye fatigue, and bring a healthy and comfortable experience. A complete visual chart is showed on the side after the box is opened, which is familiar to consumers and could be used to test vision simply. This makes the products more interesting.