Sienna Monroe Te Kōpaki Huakāinga by Ricci Williams

Sienna Monroe Te Kōpaki Huakāinga by Ricci Williams is a highly esteemed winner of the very prestigious 2021 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2021

Sienna Monroe Te Kōpaki Huakāinga

by Ricci Williams

Client: Summerhouse Collective

A' Design Award Parahi Winner in Takai Category

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Verified Award Winner

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Colors

The Design

About Sienna Monroe Te Kōpaki Huakāinga

Ko Sienna Monroe te tuakiri waitohu me te kōpaki mō tētahi rārangi huakāinga i ahu mai i te tipu, kāore hoki i whakamātauria ki runga i te kararehe. Ka whakamahia hoki te pouaka koha hei pouaka tuku mō ngā ōta ipurangi, e whakaiti ana i te para. Ka hangaia te pouaka mai i te kāri para hangaia anō, kāore he uhi, ka pirau anō, ā, ka tāia ki ngā waituhi huawhenua. Ka hangaia ngā pounamu mai i te karaihe, he rauemi ka taea te hangaia anō i ngā wā katoa, ā, ka whakamahia te pepa para a-kiritaki mō ngā tapanga. Ko tētahi tauira tāia āhua taiao e whakangāwari ana i te momotuhi kaha. Ko te tino whāinga o te kōpaki kia puritia, kia whakamahia anō hoki whai muri i te whakapaunga o te hua.

The Recognition

About the A' Design Award Parahi

Ko Sienna Monroe Te Kōpaki Huakāinga te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Sienna Monroe Te Kōpaki Huakāinga he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Sienna Monroe Te Kōpaki Huakāinga i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sienna Monroe is a conscious cosmetics brand that creates plant-based, cruelty-free beauty products. We created a unique identity, packaging and stationery to fit the brand's ethos and eco-needs. We wanted to ensure that to create protective packaging without being wasteful, reflect the brand's desire to tackle environmental issues at all stages of their product's life cycle and encourage their customers to think twice about their products' re-usability.
Dimensions & Packaging: Bottles and Packaging are various sizes
Presentation Box is 300 x 300 mm
Cylinder Box is 90 x 90 x 230 mm
Soap is 120 x 30 x 60 mm
Tags: eco-packaging, brand identity, art direction, beauty, fashion, logotype
Production Technology: To minimize waste, the beauty gift box doubles as a shipping box for online orders. The box is manufactured from recycled un-coated, compostable cardboard stock printed with vegetable inks.

The potion bottles are all made from infinitely recyclable glass and can be recycled repeatedly and still retain their original material integrity. At the same time, the self-adhesive sticker is made from Post-Consumer Waste paper stock.
Design Challenge: The most challenging part of this project was to meet the client's brief. They were keen to have something that customers would know without using cliched vegan design cues. The key to achieving this was in adding the natural print pattern to the design. It gave the design some depth in colour, but it also provided a softness juxtaposed nicely with the somewhat harsh typography.
Research: The client had put together a series of mood boards to give us some ideas regarding the visual direction. This included some initial type treatment concepts for the logo, packaging and layout designs and mood imagery for the photographic renders. We went through three rounds of presentation, from initial concepts through to final idea presentation working closely with the client at each stage.
Inspiration: The client was clear that they wanted an instantly recognizable logotype that was sophisticated and modern but playful and steer away from the script and handwritten lettering often associated with conscious brands.

The photography reflects a specific desire to include natural elements without appearing messy. The shots feature daylight, unfinished walls and draped curtains, while the plinths provide height and depth to the images.
Project Duration: The project was completed in Los Angeles during the summer of 2020.
Operation Flow: The idea is to encourage the user to re-use the packaging by making it feel less like something they would throw away.

Glass bottles can be used more than once, extending the packaging's lifespan far beyond that of the product.

Glass is also non-toxic and does not contain Bisphenol-A and other potentially hazardous chemicals found in plastics. Plastic is made from oil and gas. These are non-renewable resources that will run out eventually.