Qin Ngā Mahi Matua: Whakaaturanga Pōtae Rārangi by Kaidi Mao

Qin Ngā Mahi Matua: Whakaaturanga Pōtae Rārangi by Kaidi Mao is a highly esteemed winner of the very prestigious 2021 A' Design Award Parahi in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

ParahiWhakairoiro· 2021

Qin Ngā Mahi Matua: Whakaaturanga Pōtae Rārangi

by Kaidi Mao

Client: Kaidi Mao

A' Design Award Parahi Winner in Whakairoiro Category

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Verified Award Winner

Verify Award Status for #124488

View at A' Design Award Press Release Award Badge

Colors

The Design

About Qin Ngā Mahi Matua: Whakaaturanga Pōtae Rārangi

Kuputuhi Pukapuka: Ko Qin he whakaaturanga pōtae rārangi e whakamāramatia anōtia ai te tikanga tuhura o te whakaahua whenua Hainamana mā roto i ngā pāpāho matihiko. Ko te ingoa Qin i ahu mai i tētahi kupu Hainamana e kīia ana ko te uru atu, te whakauru rānei ki roto, ā, ko te tohu tuhituhi e hono ana i ngā tohu mō te wai me te ngākau. Ka tīmata ngā whakaahua hei whakaahua, kātahi ka whakawhanaketia mā ngā taputapu matihiko pēnei i a Photoshop, Cinema 4D me Procreate. Ka hangaia te rārangi i roto i ngā rahi e rua, ā, ka taea te whakaatu mā te tā, mā te mata mata rānei, i roto i tētahi whare whakaari, i tētahi kāinga rānei. Ko te whāinga kia whakaputaina te tirohanga Taoist mō te taiao ki tētahi hunga whakarongo o te ao whānui.

The Recognition

About the A' Design Award Parahi

Ko Qin Ngā Mahi Matua: Whakaaturanga Pōtae Rārangi te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Qin Ngā Mahi Matua: Whakaaturanga Pōtae Rārangi he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Qin Ngā Mahi Matua: Whakaaturanga Pōtae Rārangi i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Kaidi Mao's examination of the aesthetic and intellectual tradition of Chinese landscape painting has enabled him to understand the connection between classical Chinese painters and their natural environments. To explore such painting's relationship to nature in a contemporary context, Mao has used today's technology to produce digital images inspired by the traditions of China.
Dimensions & Packaging: There are two sizes for this poster series: 24 inches x 36 inches, and 24 inches x 30 inches
Tags: Art, poster, Taoism, culture, landscape, painting
Production Technology: The initial images are from photography, then digitally created using tools like Photoshop, Cinema 4D and Procreate.
Design Challenge: The biggest challenge of this project is to visually communicate this East Asian worldview to international viewer, especially under the current political environment.
Research: This project is a pictorial reinterpretation of Chinese painters' use of nature to communicate the Taoist notion that the whole planet is permeated by invisible Tao, "the Way of the cosmos, which is evident in nature." Mao has titled this project Qin. Qin, comes from the Chinese word, which means "to permeate", "to seep into". This project allows different cultures, concepts and methods to seep together. The character Qin consists of two parts: the left represents water, and the right represents the heart. Heart can be interpreted as the depth of one's feelings, and when combined with water, expresses something that comes from one's innermost being. Qin explores the aesthetic depth with which Chinese culture responds to, reveres, and honors the natural environment by reexamining pictorial traditions using contemporary digital image production. It also serves as an expression of the connection felt by a producer of such imagery with the underlying concept of Tao that inexpressibly permeates universal being in the Chinese tradition.
Inspiration: As a designer from China living in the United States, I have sought to integrate my training in contemporary design with my personal and cultural identity. This has come through an examination of different media and technological approaches. This process has led me to a series of digitally produced design pieces that examine my own Chinese pictorial tradition. These works have also allowed me an alternative approach to understanding The Natural within my practice.
Project Duration: The project started in September 2019, finished in May 2020 in Los Angeles.
Operation Flow: These posters/graphic arts can be displayed physically and digitally, in a gallery setting or in a home setting.