Kairi Murakami Whakahoutanga Tuakiri Waitohu by Daisuke Kobayashi

Kairi Murakami Whakahoutanga Tuakiri Waitohu by Daisuke Kobayashi is a highly esteemed winner of the very prestigious 2021 A' Design Award Parahi in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

ParahiWhakairoiro· 2021

Kairi Murakami Whakahoutanga Tuakiri Waitohu

by Daisuke Kobayashi

Client: Iki Retreat Kairi Murakami

A' Design Award Parahi Winner in Whakairoiro Category

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Verified Award Winner

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Colors

The Design

About Kairi Murakami Whakahoutanga Tuakiri Waitohu

Ko Kairi Murakami he whakahoutanga tuakiri waitohu i hangaia mō tētahi hōtera i te Motu o Iki i Nagasaki, Hapani. Ko te tohu e ahu mai ana i te kanji Ichi, he rārangi whakapae kotahi tōna āhua, ā, kei roto anō i te ingoa o te hōtera. E whakamahara ana hoki te rārangi ki te tirohanga ki runga i te Kokorutanga o Yunomoto, te whenua tuatahi e kitea ana e ngā manuhiri i te taenga mai. Kua hangaia te waitohu (logo) mai i ngā rārangi tika me ngā porowhita, hei whakaatu i tētahi horahanga whenua kaha me te mau roa ki te hinengaro. Ka whakamahia ngā tae kua whakarerekētia (gradations) hei whakamahara i te tōnga o te rā i te ahiahi. I whakamahia te tuakiri ki ngā tohu whare, ngā kāri pakihi, me ngā pepa tuhi reta, hei whakaatu i te hōtera he pēnei i te kāinga tuarua.

The Recognition

About the A' Design Award Parahi

Ko Kairi Murakami Whakahoutanga Tuakiri Waitohu te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Kairi Murakami Whakahoutanga Tuakiri Waitohu he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Kairi Murakami Whakahoutanga Tuakiri Waitohu i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: From the perspective of a special place that has not changed since Iki Island was once called "Ikikoku", I designed the kanji "Ichi (The shape is a horizontal line)" used in the name. I expressed this scenery, which is the first thing that customers see when they visit a hotel as a symbol.
Dimensions & Packaging: Many elements such as hall signs, business cards, letterhead, etc. were created from the logo.
Tags: Symbol Mark, Branding, Redesign, Corporate Identity, Logo Design, Japan, Iki Retreat Kairi Murakami, Hotel
Production Technology: The logo is composed of straight lines and circles, expressing a powerful and memorable scenery. The colors are designed with gradations that remind us of the evening when the sunsets.
Design Challenge: The main creative challenge in the brand design was to adapt the symbol of the hotel as a symbol that reminds us of our second home.
Research: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication, and tastes. From this research was developed the brand story.
Inspiration: I actually stayed and experienced the splendor of the place called Iki using my own eyes, nose, mouth, and all five senses.
Here, both customers who have come once and those who have come for the first time can experience the finest Iki cuisine and hot springs that flow directly from the source, but this scenery overlooking Yunomoto Bay is the biggest welcome to us. It was the hospitality and symbolized the second home.
Project Duration: Started in July 2019 and ended in March 2020 in Nagasaki, Japan.
Operation Flow: The main concept of the brand is to design a landscape that would be our second home for the customers.
Patents: Copyrights Daisuke Kobayashi
Team Members: Creative Director & Designer Daisuke Kobayashi
Image Credits: Photo Daisuke Kobayashi