Ko te hoahoa Honey Crystal Tapanga Pūhera Miere nā Kristina Pacesaite he kaitoa whakahirahira o te 2026 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Takai.
RinoTakai· 2026
Honey Crystal Tapanga Pūhera Miere
Kaitoa o te A' Design Award Rino i te Wāhanga Takai
Kaitoa Tohu Manatokohia
Manatokohia te Tūnga Tohu mō #127722Te Hoahoa
Mō Honey Crystal Tapanga Pūhera Miere
He huinga tapanga pūhera a Honey Crystal i hangaia mō ngā hua miere a tētahi pāmu pī ā-whānau i whakatūria i te tau 1957. Ka karo ngā tapanga i te whakamahi noa i ngā whakaahua pī me te pouaka pī, engari ka whakanui kē i te hanganga tioata o te miere, me ngā whenua o te rohe, ngā tipu me ngā putiputi. E toru ngā tapanga motuhake hei tohu i te miere mata i kohia i te kōanga, i te raumati me te ngahuru. He tapanga piri-noa, he kanapa hoki, i tāia ki ngā tae CMYK me Pantone, ki ngā rahi e hāngai ana ki ngā ipu 720, 410 me te 250 miririta. Ka whakamahia ngā tapanga pūataata mō ngā pūkoro hae puāwai.
Te Whakamihi
Mō te A' Design Award Rino
Ko Honey Crystal Tapanga Pūhera Miere te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Honey Crystal Tapanga Pūhera Miere he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Honey Crystal Tapanga Pūhera Miere mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.
I Muri i te Hoahoa
Kete Pāpāho
Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.
- Āhuatanga Motuhake
- Medaus kristalas (Honey Crystal) is a well established bee farm since 1957, located in Žuvintas Biosphere Reserve. The oldest family members passed the biggest part of the business to the young ones who wanted to elaborate their own branding. Working on this project the goal was to make bright packages and avoid traditional way of presenting honey products, which typical includes bee or hive images.
- Inenga & Pēketanga
- Glosy labels 230X80mm for 720ml jars, and 230X50mm labels for 410ml jars, 260X60mm labels for 250ml jars for honey mix, transparent sticky labels for pollen in doypacks.
- Tūtohu
- honey, honey label, raw honey, honey packaging
- Hangarau Whakanao
- Self-adhesive glosy labels, Сolor CMYK, PANTONE.
- Wero Hoahoa
- Biggest challenge was to combine different symbols as: crystal images, bee farm environment, family traditions, specific plants and flowers. The main challenge was to pick the right balance between all the elements and not to ruin subtle and yet luxury style for the labels which also had to be timeless and different from the competition.
- Rangahau
- One of the most important task was to emphasize the value of the natural honey, produced in the unique environment an the family experience and attention to their bees. Research revealed that the consumers want to support local producers while whishing to see tradicional products along with new tastes. Appearance is really important part of package , so extreme attention was given to details as well as overall aesthetics to trigger positive emotion to the end consumer.
- Whakaaweawe
- The starting point was pointed by the client who wanted to emphasize crystal structure of the honey itself. The inspiration was found in old family photos, landscapes
- Roanga o te Kaupapa
- Project start: April 2021, Project end: June 2021
Designer location: Spain
Client location: Lithuania - Rerenga Mahi
- Three separate labels were created for the core product (raw honey) picked in several time frames: spring, summer and autumn. giving overall packaging more elegance.
- Ngā Mema o te Rōpū
- Kristina Pacesaite
- Whakamana Whakaahua
- Images #1,#2, #3, #4, #5 Creator (Designer) Kristina Pacesaite
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