Shuanghui Rebrand Primary Function: Te Takaiwhare Tōtiti nā Tiger Pan

Ko te hoahoa Shuanghui Rebrand Primary Function: Te Takaiwhare Tōtiti nā Tiger Pan he kaitoa whakahirahira o te 2022 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2022

Shuanghui Rebrand Primary Function: Te Takaiwhare Tōtiti

nā Tiger Pan

Kiritaki: Shuanghui Group

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

16,345

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #130897

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Shuanghui Rebrand Primary Function: Te Takaiwhare Tōtiti

Book Text: Ko te Whakaingoa Anō o Shuanghui he hoahoa takaiwhare mō tētahi hua poaka piriha kua tunua e hokona ana i Haina. Ko te hoahoa hou e pupuri ana i ngā tohu ahurea taketake, ā, ka whakakapi i ngā whakaahua irahiko ki ngā hoahoa āhua ahupūngao, kia mōhiotia ai te takaiwhare mai i tawhiti. Ko ngā tirohanga o te hua mai i ngā ahunga rerekē, me ngā huinga rerekē, kua whakamāmātia hei āhua porotakataka. E toru ngā rōpū tae kanapa e wehewehe ana i ngā reka rerekē. Ko tētahi rārangi mōhiohio mārama me tētahi pūnaha rangatū kotahi e āwhina ana i ngā kaihoko kia kite wawe i te taonga e hiahiatia ana. Ko te tuhi ingoa hoahoa hou e whai ana i tētahi ahunga ngāwari.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Shuanghui Rebrand Primary Function: Te Takaiwhare Tōtiti te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Shuanghui Rebrand Primary Function: Te Takaiwhare Tōtiti he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Shuanghui Rebrand Primary Function: Te Takaiwhare Tōtiti i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The popularity of Shuanghui Wangzhongwang ham in China is the same as the popularity of Coca-Cola in the United States. It is a super large single product with over 10 billion sales every year; it is also a national-level product that accompanies generations of youth; it is also synonymous with the category of cooked ham. It's just that the product packaging that has not been updated for more than 13 years is still stuck in the 1980s.
Inenga & Pēketanga: Outer bag: Width130mm x Depth30mm x Height235mm
Casing: Width19mm x Depth19mm x Height147mm
Tūtohu: Sausage, Food, environmental protection, rebrand, super symbol, Tiger Pan
Hangarau Whakanao: The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Wero Hoahoa: The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
The new font design of the brand is curved with a 3.36 degree arc and more clearly presents elastic product properties. After testing, the attractiveness of the new design in the sales terminal is 4.6 times that of the old product.
Rangahau: The design content is limited by the relative backwardness of packaging and printing technology at that time, so it presents an old and vulgar product state. The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
Whakaaweawe: Rebirth of a national product
We retain the original design elements as much as possible, and use geometric graphics instead of pixelated methods to enhance the transmission efficiency of the product over longer distances. The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
Roanga o te Kaupapa: The project lasts 2 month, designed in Shenzhen and produced in Luohe, Henan.
Rerenga Mahi: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Ngā Mema o te Rōpū: Creative Director: Tiger Pan
Graphic Designer: Yuxuan He
Graphic Design: Han Wang
Image Editing: Yuling Zhu
Image Editing: Chao Ma
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Whakamana Whakaahua: Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu