Sunboy Gift Box Te Take Matua: Te Whakapaipai mō ngā Kākano Rāwhea nā Tiger Pan

Ko te hoahoa Sunboy Gift Box Te Take Matua: Te Whakapaipai mō ngā Kākano Rāwhea nā Tiger Pan he kaitoa whakahirahira o te 2022 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Takai.

ParahiTakai· 2022

Sunboy Gift Box Te Take Matua: Te Whakapaipai mō ngā Kākano Rāwhea

nā Tiger Pan

Kiritaki: Bayannaoer Sanpangdan Food Co., Ltd

Kaitoa o te A' Design Award Parahi i te Wāhanga Takai

14,159

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #130899

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Sunboy Gift Box Te Take Matua: Te Whakapaipai mō ngā Kākano Rāwhea

Kōrero Pukapuka: Ko te Pouaka Koha Sunboy he hoahoa whakapaipai mō ngā kai paramanawa kākano rāwhea. Kei roto i te pouaka koha ētahi keneti rino porowhita ka taea te whakamahi anō. Ko te pouaka o waho i hangaia mai i te pepa ripa, e whakakaha ake ana i te hanganga me te whakamāmā ake i te hangarua rauemi. Kua whakaahuahia anōtia te hanganga whakatuwhera, nā reira he māmā noa te whakahiato me te wehewehe i te pouaka. Ka herea ngā keneti ki a rātou anō kia hangai ai ētahi huinga ahurei kotahi, rua, e toru rānei ngā papa, ā, mā tēnei ka whakanuia ake te wāhanga o te hua e kitea ana, ā, ka penapena hoki i te rauemi. Ko te āhua kua tāia mai kei te ariā tapahi pepa, e whakaatu ana i te tangata Sunboy e omaoma ana i waenga i tētahi māra putiputi rā.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Sunboy Gift Box Te Take Matua: Te Whakapaipai mō ngā Kākano Rāwhea te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Sunboy Gift Box Te Take Matua: Te Whakapaipai mō ngā Kākano Rāwhea he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Sunboy Gift Box Te Take Matua: Te Whakapaipai mō ngā Kākano Rāwhea i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The unique attribute is to redefine the opening structure of the outer packaging of sunflower seeds. Starting from the brand name, a vivid, interesting, and well-known logo is created. The packaging picture uses a paper-cut style to depict the "Sunboy" running happily in the sunflower field. The scene shows the natural health, warmth, and high quality of brand products, and the shaping of character IP enhances the brand's intangible assets.
Inenga & Pēketanga: Iron box: Width165mm x Depth165mm x Height66mm
Gift box: Width159mm x Depth451mm x Height200mm
Tūtohu: Seed packaging, snack food, Gift box, Personalized, Relaxed, Tiger Pan
Hangarau Whakanao: The material of each cylinder box mainly uses an iron that can be reused. The gift box is made of corrugated paper which strengthens the structure and makes it easier to be recycled.
Wero Hoahoa: To make a profound impression in consumers' mind, a brand's implication and its product's selling points must echo with on another when displayed on package. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.
Rangahau: We give the "Sunboy" brand a personalized spirit, and make the " Sunboy " relaxed, happy, affectionate and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort.
Starting from the brand name, a vivid, interesting and well-known logo is created. The packaging picture uses a paper-cut style to depict the "Sunboy" running happily in the sunflower field.
Whakaaweawe: Sunboy is a well-known Chinese snack brand that focuses on Sunflower seed food. We give the "Sunboy" brand a personalized spirit, and make the "Sunboy" relaxed, happy, affectionate, and righteous; the functional application of the gift box is innovative, and the overall design is simple to assemble and separate, saving time and effort. By buckling each other, one-layer, two-layer or three-layer modular assembly can be formed. The product has a large exposed area and saves material costs.
Roanga o te Kaupapa: The project lasts 2 month, designed in Shenzhen and produced in Bayannaoer, Neimenggu.
Rerenga Mahi: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Ngā Mema o te Rōpū: Creative Director: Tiger Pan
Graphic Design: Qian Chi
Graphic Design: Jingwen Xiang
Illustration: Ping Yi
Image Editing: Yuling Zhu
Technical Direction: Zhangkun Xie
Project Manager: Lei Peng
Whakamana Whakaahua: Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu