Sprezzatura Ko Te Tuakiri Umanga by Thanachit Chouriyagul

Sprezzatura Ko Te Tuakiri Umanga by Thanachit Chouriyagul is a highly esteemed winner of the very prestigious 2022 A' Design Award Rino in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

RinoWhakairoiro· 2022

Sprezzatura Ko Te Tuakiri Umanga

by Thanachit Chouriyagul

Client: Thanachit Chouriyagul

A' Design Award Rino Winner in Whakairoiro Category

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Verified Award Winner

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Colors

The Design

About Sprezzatura Ko Te Tuakiri Umanga

Ko te Sprezzatura he huinga o te hokohoko, he karapu hapori, he studio, he paera, me etahi atu. Heoi, hei kawe i tenei karere ki ona kaihoko pea, me whanake tona waitohu me te whakaatu kei roto i a ia tona tino tino, tona ahuatanga me te tirohanga. I hoahoatia te tuakiri moko hei tohu mo Sprezzatura & #039 ;s waitohu, whakaputa mai i tana ahua papai engari ngahau, awhi i te ahua Itari, me te ngawari ki te whakamahi ki etahi atu kaupapa e pa ana, rauemi ranei e hiahiatia ana a meake nei.

The Recognition

About the A' Design Award Rino

Ko Sprezzatura Ko Te Tuakiri Umanga te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Sprezzatura Ko Te Tuakiri Umanga he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Sprezzatura Ko Te Tuakiri Umanga mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sprezzatura is a combination of retail, a social club, a studio, a bar, and more. However, to get this message across to its prospective customers, its brand must evolve and show that it embraces its authentic essence, character, and vision. The logo identity was designed to truly represent Sprezzatura's brand, bring out its luxury yet playful character, embracing Italian menswear, and have enough flexibility to utilize in other related projects or materials needed in the future.
Tags: branding, identity, graphic, brand identity, retail
Design Challenge: Sprezzatura knows that it's not just another retail, but it covers several aspects of men's lifestyle. However, to get this message across to its prospective customers, its brand must evolve and show that it embraces its authentic essence, character, and vision.
Inspiration: Sprezzatura is a boutique curator of luxury menswear based in Bangkok. It offers a premium in-house bespoke tailoring service and carries multiple Italian luxury menswear brands. The inspiration is based on the founders' love for luxury Italian menswear, and how they infuse their personal style and creativity in their offerings make this brand unique and set it apart from the rest of the market.

Read the Press Release