Moi Nivak Tuakiri Waitohu by Yuk Pui Cheung

Moi Nivak Tuakiri Waitohu by Yuk Pui Cheung is a highly esteemed winner of the very prestigious 2022 A' Design Award Rino in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

RinoWhakairoiro· 2022

Moi Nivak Tuakiri Waitohu

by Yuk Pui Cheung

Client: Moi Nivak

A' Design Award Rino Winner in Whakairoiro Category

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Verified Award Winner

Verify Award Status for #131797

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Colors

The Design

About Moi Nivak Tuakiri Waitohu

He tuakiri waitohu a Moi Nivak i hangaia mō tētahi kaihoko tuihono o ngā taonga kohinga o nāianei. Ka whakakotahi te kaihoko i tētahi toa kōwhiri me tētahi toa hoahoa, e tuku ana i ngā taonga kohinga o ia rā me ngā taonga hoahoa i kohia mai i te ao whānui. Ko te pūnaha tuakiri e whai ana i te rautaki waitohu, te tapa ingoa, ngā taputapu tuhi me tētahi paetukutuku. Ko te momotuhi matua kua whakatakotoria ki roto i te Sunset Gothic, he momotuhi kore-kōpiko, ā, ko te tohu kupu he hoahoa momotuhi i hangaia motuhake. Ka whakamahia te huarahi momotuhi kotahi puta noa i ngā whakawhitinga waitohu katoa kia mau tonu ai te māramatanga, te ngāwari me te tika o te kōrero.

The Recognition

About the A' Design Award Rino

Ko Moi Nivak Tuakiri Waitohu te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Moi Nivak Tuakiri Waitohu he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Moi Nivak Tuakiri Waitohu mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: moi nivak is an online retailer dedicated to curation of contemporary collectibles, carefully select daily collectibles and design items from around the world. Combining a select store and design shop, the select store opens its door to welcome arts and cultural collectible lovers from around the world.

Graphic Dpt has developed the brand identity framework to introduce moi nivak as a new player in the field. The brand system comprehends brand strategy, name, stationery and website.
Dimensions & Packaging: Business Card – W 85mm x H 55mm / PMS color digital printing
Packaging Box – W 320mm x D 255mm x H 140mm / Corrugated Mailer Box / 1-color offset printing
Tags: design select, select store, select shop, daily select, collectibles
Research: We went into research for typefaces at first. Sunset Gothic is a dexterous, workhorse sans-serif, designed by Benjamin Critton, published by Colophon Foundry. The brand's typography has signature gesture and legibility, include curvature terminals and type’s horizontal strokes, implicates the diversity of the business — a select store with collectible groceries and design products.
Inspiration: The foundation of the moi nivak brand is set off by primary typography set in Sunset Gothic. The word mark is a bespoke typeface, developed by Colophon Foundry's Benjamin Critton, with subjective mélange of a multitude of unattributed sans-serif painting styles. The typographic approach has been used throughout to provide legibility across all of moi nivak's brand communications.
Project Duration: The project started in June 2021 and finished in September 2021 in Taipei.

Read the Press Release