Qiong Niang Baijiu Momo Takai by Evan Chen, Lei Zhang and Tian Dong

Qiong Niang Baijiu Momo Takai by Evan Chen, Lei Zhang and Tian Dong is a highly esteemed winner of the very prestigious 2022 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2022

Qiong Niang Baijiu Momo Takai

by Evan Chen, Lei Zhang and Tian Dong

Client: Lascaux Design Institute Inc.

A' Design Award Parahi Winner in Takai Category

13,962
Verified Award Winner
Verify Award Status for #133243

View at A' Design Award Press Release Award Badge

Colors

The Design

About Qiong Niang Baijiu Momo Takai

Kua whakaurua e ratou te Bell and Drum Tower, e tohu pai ana ki a Qionglai, me te mapi o Qionglai ki te ahua matua o te kohinga ma te tuhi hei whakairoiro waitara. Ko nga maunga nui o Qionglai i poipoi i te iwi me te ahurea o Qionglai, he waka nui mo Qionglai. I roto i ta raatau hoahoa tapanga pounamu, ka whakakikoruatia nga whakairoiro waitara ki runga pepa motuhake angiangi, me te tātari marama i roto i te pounamu me te ahumahi waina ki te hanga ahua o nga maunga Tiantai o Qionglai's rohe, ka whakakikoruatia ka taapiri atu ki tona taumaha ahurea.

The Recognition

About the A' Design Award Parahi

Ko Qiong Niang Baijiu Momo Takai te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Qiong Niang Baijiu Momo Takai he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Qiong Niang Baijiu Momo Takai i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Qiong wine, a National Geographical Indication product of China. The local mountain, water and climate conditions, situated at the eastern foot of the Hengduan Mountains, have created a cliff valley microclimate - the air is warm and humid with little flow, which is conducive to the reproduction of winemaking micro-organisms, and the local glacial meltwater, rich in potassium and strontium, is a raw material for winemaking, this wine is soft and mellow, sweet and refreshing.
Dimensions & Packaging: The size is 210mm*80mm*80mm。
Tags: logo,packaging,illustrations,graphics,aggs,Lascaux Design,baijiu
Production Technology: The abstract graphic representation of Qionglai's layered mountains is repeatedly overlaid using thin special paper, with light filtering through the bottle and the wine industry to create the image of Qionglai's local Tiantai Mountains, and the overlap also adds to its cultural weight.
Design Challenge: Thickness considerations for layers of paper are complex and they need to address the issue of print and whether the paper thickness is translucent.
Research: The mountains of Qionglai have nurtured the people and culture of Qionglai, and are carriers of Qionglai. The Qionglai Bell and Drum Tower, the Hulan Pagoda and the map of Qionglai are abstractly drawn and incorporated into the main image of the packaging. The victory of the mountains is as much about the mountains as it is about the water.
Inspiration: The mountains are as much about the water as they are about the mountains; the mountains in Qionglai nurture the people and culture of Qionglai, and are an carrier of Qionglai. The abstract graphics are repeatedly overlapped using thin special paper, and the light shines through the bottle and the wine industry, creating the image of Qionglai's local Tiantai Mountains, and the overlap adds to its cultural weight.
Project Duration: This project is being completed in Suzhou and is due to be completed in October 2021.
Operation Flow: When the consumer touches the bottle, the layers of the label have a special texture and feel of texture.
Team Members: LeiZhang
EvanChen
TianDong
ZimingGuo
SuhengYao
FanZhang
MinFang
ZhaohuiYang