Shacheng 1976 Te Takotoranga Pounamu mo te Pounamu Waina by Yibin Lin

Shacheng 1976 Te Takotoranga Pounamu mo te Pounamu Waina by Yibin Lin is a highly esteemed winner of the very prestigious 2022 A' Design Award Parahi in Hoahoa Takai Competition Category.

ParahiTakai· 2022

Shacheng 1976 Te Takotoranga Pounamu mo te Pounamu Waina

by Yibin Lin

Client: Shenzhen Yulinjun Enterprise Image Planning Co., Ltd.

A' Design Award Parahi Winner in Takai Category

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Verified Award Winner

Verify Award Status for #135406

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Shacheng 1976 Te Takotoranga Pounamu mo te Pounamu Waina

He hoahoa takotoranga mo nga pounamu waina a Shacheng 1976. Ko te potae e whakakotahi ai i te ahua karauna me nga hanga taimana. E takai ana nga rau karepe e rua i te wahi raro o te pounamu, me te mea kei roto te waina i te kapu o te ringa. He maramarama te taha pounamu, a ko te kara koura te kara matua. Ko te punga e hono ai i tetahi potae o waho whakawiri ki tetahi puru rakau oki o roto, na reira ka taea te whakatuwhera te pounamu ma te ringa, ka taea ano te kati mo te kohinga me te whakaaturanga. Ko te potae o waho e tautoko ana i te puru o roto, e aukati ana hoki i te tarona ina piki ake te pehanga hau. Ko tenei hoahoa e whakahonore ana i a Shacheng, he taone kua roa nei e mohiotia ana mo tana mahi hanga waina.

The Recognition

About the A' Design Award Parahi

Ko Shacheng 1976 Te Takotoranga Pounamu mo te Pounamu Waina te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Shacheng 1976 Te Takotoranga Pounamu mo te Pounamu Waina he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Shacheng 1976 Te Takotoranga Pounamu mo te Pounamu Waina i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging gives products more cultural connotations, and is a representative work of the combination of commercial ideas and cultural creativity. The cap of the bottle is designed with a combination of crown and diamonds, showing her nobleness.
Dimensions & Packaging: The product bottles of the serie are matched according to the international color matching standard, which are in line with international standards and international aesthetics. With the transparent outer bottle wall and gold as the main color, which is simple, elegant and luxurious.
Tags: Bottle, Packaging design, Wine, Chinese spirit
Production Technology: The cap of the bottle is designed with a combination of crown and diamonds, showing her nobleness. Two grape leaves are designed on the lower part of the bottle to wrap the bottle body, as if holding the wine in the palm of the hand, showing her preciousness, and also incorporating the concept of China's first bottle of dry white wine into it. The whole bottle body is painted with golden color, which reflects the glory of Shacheng as an important wine-making town and interprets the supreme sense of luxury.
Design Challenge: In a closed environment with higher temperatures, the air pressure in the wine bottle will increase, which will easily cause the oak cork to fly out and cause the wine to leak. The screw-top design of Shacheng 1976 tightens the outer cap and the bottle mouth, and the outer cap just supports the inner plug, preventing the inner plug from flying and preventing the leakage of wine.
Research: It is committed to digging out the connotation behind the product and telling an evocative story. The packaging gives products more cultural connotations, and is a representative work of the combination of commercial ideas and cultural creativity.
Inspiration: The inspiration of this product is to commemorate this place, reflecting the change from selling products to selling culture. It is committed to digging out the connotation behind the product and telling an evocative story.
Project Duration: Since Yuan Dynasty, Shacheng has been famous for winemaking, and Shacheng Winery is the birthplace of China's first bottle of dry white wine.
Operation Flow: The bottle cap adopts a combination of a screw-top design outer cap and a metal oak inner plug, and the inner plug can be easily pulled out without a wine opener. Regardless of whether the wine is drunk or not, the inner plug can be inserted back and the outer cover twisted back to maintain the overall perfection for collection and brand display.
Patents: Shenzhen Yulinjun Enterprise Image Planning Co., Ltd.
Team Members: Lin Yibin
Image Credits: Shenzhen Yulinjun Enterprise Image Planning Co., Ltd.
Lin Yibin