Crcrta Tuakiri Umanga by Zilong Chen and Chao Yang is a highly esteemed winner of the very prestigious 2022 A' Design Award Parahi in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.
ParahiWhakairoiro· 2022
Crcrta Tuakiri Umanga
Client: Communication University of Zhejiang
A' Design Award Parahi Winner in Whakairoiro Category
Verified Award Winner
Verify Award Status for #135411The Design
About Crcrta Tuakiri Umanga
Ko Crcrta he tuakiri umanga i hoahoatia mō te Whare Rangahau o Haina mō te Toi Reo Irirangi me te Pouaka Whakaata, he tari kāwanatanga. Ko te waitohu he whakakotahitanga o ngā whakaahua me ngā kupu. Ko te tae kōwhiringa e whakamahi ana i ngā tae tuatahi e toru o te pouaka whakaata, te whero, te kākāriki me te kikorangi. Ka hangaia he tohu kāmera mā ngā āhua ahupūngao e toru. Ko ngā tapawhā e rua e tohu ana ki ngā tātari me te pepa e whakamahia ana i te umanga reo irirangi me te pouaka whakaata. Ko te tapatoru e tohu ana ki tētahi arotahi, arā he kaipāho rānei. Ka rere ngā reta CRCRTA i te taha mauī ki te taha matau puta noa i te whakaahua hei whakaatu i te whakaaro o te whakawhitiwhiti kōrero. Kāore te tuakiri i te whai rahinga pūmau, ā, ka taea te whakarahi, te whakaiti rānei kia tau ki ngā momo pāpāho rerekē.
The Recognition
About the A' Design Award Parahi
Ko Crcrta Tuakiri Umanga te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Crcrta Tuakiri Umanga he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Crcrta Tuakiri Umanga i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Chinese Research Centre for radio and TV art is a government administrative department. The design idea is based on the three primary colors of "red, green and blue" of TV. It is a camera symbol composed of three geometric figures, and the two rectangles represent filters and paper in the radio and television art industry. Triangles represent lenses or speakers. The integration of signs and words, the visual feeling of surrealism, is also the creative technique of film and television art montage.
- Dimensions & Packaging
- This visual design has no fixed size, and can be used according to the size of the media and packaging.
- Tags
- Visual Identity,Logo Design, Branding,Radio,TV Art,Research Centre
- Production Technology
- The logo adopts a combination of graphics and text. At the same time, using the creative way of graphics, the "CRCRTA" penetrates the graphics from left to right to reflect the concept of communication, and realize a set of brand image with the integration of radio and television art.
- Design Challenge
- The challenge is to find the representative symbols and language of the Radio and TV Art and Research Center.
- Research
- The success of the project largely depends on the concise graphic expression of radio and television art, understanding the characteristics of the industry and their work content. The entire logo shows the important function of CRCRTA to carry out multi-dimensional cultural dissemination through the display of television art works, the collation of literature data, and the research of science and art.
- Inspiration
- The Chinese Research Centre for radio and TV art was founded in 2021 and needs to design a visual image of government departments. It is an enterprise for sorting and preservation, publicity and display, art research and talent training, so as to play a positive leading role in strengthening TV art exchange, deepening academic research and carrying forward the spiritual connotation of works.
- Project Duration
- The project stared in Hangzhou, Zhejiang Province in July 2021 and submitted for completion in December 2021.
- Operation Flow
- The abbreviation CRCRTA in the middle of the graphic pierce through from left to right, which better reflects the concept of communication of Radio and TV Art.
- Team Members
- Designer:Chen Zilong and Creative Director:Yang Chao
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