Ucon Pātara Wai Kōhatu Kounga by Chi Forest

Ucon Pātara Wai Kōhatu Kounga by Chi Forest is a highly esteemed winner of the very prestigious 2022 A' Design Award Koura in Hoahoa Takai Competition Category.

KouraTakai· 2022

Ucon Pātara Wai Kōhatu Kounga

by Chi Forest

Client: Ucon

A' Design Award Koura Winner in Takai Category

49,596

Verified Award Winner

Verify Award Status for #135621

View at A' Design Award Press Release Award Badge

Colors

The Design

About Ucon Pātara Wai Kōhatu Kounga

Ko Ucon he hoahoa pātara mō te wai kōhatu māori. Ko te wāhanga o runga o te pātara ka whakamahi i te kōhatu hei tohu whakakite matua, ā, ko te wāhanga o raro ka whakamahi i te āhua kōhatu whai mata i ahu mai i te mata tapatoru whārite. Ka hanga ēnei wāhanga e rua i te rerekētanga, engari ka noho ōrite tonu hei kotahitanga. Ka waiho ngā tapa tapahi kia māeneene kia pai ai te pupuri. Ka tāia te tapanga ki te waituhi ā-wai hei whakaiti i ngā tukunga o te tukanga tā, ā, mā te kiriata pēararaiti e whakaatu ngā kakano toka pango, ira mā, me te tāhei kōura. Ko te rahi o te pātara e 64 mā te 64 mā te 220 mitamano.

The Recognition

About the A' Design Award Koura

Ko Ucon Pātara Wai Kōhatu Kounga te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Ucon Pātara Wai Kōhatu Kounga he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Ucon Pātara Wai Kōhatu Kounga i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is the first high-quality drinking water brand featuring soft mineral water in China. The upper part of the bottle body takes "stone" as the super symbol, and the lower part uses the special ore bottle body design based on the parametric design of triangular plane. The overall design of the two parts shows harmony while having contrast.
Dimensions & Packaging: 64mm x 64mm x 220mm
Tags: Branding, Packaging, Can, 3D, Mineral Water
Production Technology: The label adopts advanced adagio printing technology, using environmentally friendly water-based ink. Greatly reduce the label production process of pollution emissions.
fully closed water source protection area, to ensure pollution-free water source.
The use of advanced blowing, filling and rotating production line, high cleanliness of the filling environment, to ensure that the filling process clean pollution-free.
Design Challenge: 1. Label
In order to visually best present the black rock texture, white dot texture and gold stripe texture, we finally chose the Pearlized BOPP. The upper part shows the brand visual symbol "stone", and the lower part shows the stone texture of the bottle body.
2. Bottle
Bottle design through the depiction of stone structure, based on the design of triangular surface, forming a contrast between the upper and lower . overall showing the harmony of the overall design, making the edge surface not too rough, while ensuring the aesthetic feeling and grip comfort.
Research: Memory come from the subtraction of visalization, the birth of label "stone".Minimalism is deep in Chinese culture. We found that the "stone" is not only meets the needs of identification, but also perfectly interprets the brand story of "Every drop of water is naturally filtered through underground deep ore". Subtraction could make memorisation, the white space is a powerful attitude. This attitude is reflected in the name of our product as well as in the new generation of consumers.
Inspiration: Purified water by stones,Ore is the best proof of good water The soft water is filtered through dense layers of hard ore After absorbing mineral ions from the ore, it gushes out of the ground. It becomes a real high quality natural mineral water.
In chinese fengshui theory, stone is naturally exist , absorb the essence of the sun and the moon In thousand years, people admire stone and obtained energy from the spiritual stone ,"Stone" also means avoid disasters , turn misfortune to lucky
Project Duration: The project started in OCT 2020, and completed in July, 2021. The design was completed in December, 2021. The production location is Dali and Laoshan.
Operation Flow: From the bottle design, the ore cutting design fully shows the aesthetic feeling, but also to ensure the user's comfortable grip. In addition, "UCON" in Chinese named with social constitution, is a natural "social currency", focusing on the young . There are stories, can quickly form a social topic among young people.
Patents: Patents number：2021308675699（Application has been submitted and is under review）
Trademark：42724486
Team Members: Shuo Qu, Yuxin Jia, Xiaolan Xiao, Qian Li, Kaiwen Zhang, Pu Han
Image Credits: Shuo Qu, Yuxin Jia, Xiaolan Xiao,Pu Han