Li Beer Te Pūhera Pia by China Resources Snow Breweries

Li Beer Te Pūhera Pia by China Resources Snow Breweries is a highly esteemed winner of the very prestigious 2022 A' Design Award Koura in Hoahoa Takai Competition Category.

KouraTakai· 2022

Li Beer Te Pūhera Pia

by China Resources Snow Breweries

Client: China Resources Snow Breweries

A' Design Award Koura Winner in Takai Category

59,800

Verified Award Winner

Verify Award Status for #136752

View at A' Design Award Press Release Award Badge

Colors

The Design

About Li Beer Te Pūhera Pia

Ko Li he hoahoa pūhera koha mō te pia. Ko te āhua o te pounamu karaihe i ahu mai i te pounamu uku Shuang-Er-Ni-Yu i keria ake i te wāhi ahurea o Yangshao. Ko ngā whakairo kei te mata e rite ana ki ngā ngaru wai tuku iho me ngā tāwhai ika. Kua whakamahia he tikanga whakakiko ki te pūhera, nō reira ka rongohia te kakano mā te pā atu. Mā ngā whakaahua huatau me ngā momotuhi tawhito e tāpiri ai he wairua hītori. Ka huakina te pūhera mā te haehae i te hiri o runga. Ka whakanui tēnei hoahoa i te hītori tōmua o te hanga pia i Haina, me te tohutao tuku iho o Haina i whakamahia mō te pia kei roto.

The Recognition

About the A' Design Award Koura

Ko Li Beer Te Pūhera Pia te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Li Beer Te Pūhera Pia he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Li Beer Te Pūhera Pia i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package design of Li aims to celebrate the origin of Chinese beer brewing history found in Yangshao cultural site. Li adopts a traditional Chinese brewing recipe to convey traditional Chinese beer culture. The package in the form of Shuang-Er-Ni-Yu also salamander fish pattern pottery bottle instills the historical brewing recipe and the flavor to users. Elegant pictures and archaistic fonts enhance the essence and historical sense of Li.
Dimensions & Packaging: Specifications: 2x999ml eachbottle
350 mmx 120mm x330mm
Production Technology: The bottle is made of glass.
Design Challenge: The challenge in the design process is to effectively convey the product concept and the traditional brewing recipe through the package design. To achieve this, the package design absorbs the bottle found in Yangshao cultural site and integrates traditional water ripples and fish stripes, thus endowing “Li” with an ancient aura. This is also a way to pay a tribute to Chinese liquor culture. The great value of beer is highlighted through the overall package, materials, brewing techniques and cultural connotation.
Research: The recipe is derived from the archaeological findings about Mijiaya historic site in Shaanxi province, which belongs to Yangshao culture. On the pottery around 5,400 years ago, the fermentation trace of barley and other cereals were detected, serving as the earliest record of beer brewing in ancient times. It was in the Gangu county, Xiping historic site, which also belongs to Yaoshao culture, that the Shuang-Er-Ni-Yu pattern pottery bottle was unearthed.
Inspiration: The packaging design is inspired by the ancient liquor-making techniques discovered in Yangshao cultural site. The shape of the bottle draws on the Shuang-Er-Ni-Yu pattern pottery bottle unearthed in the site and the carvings on the bottle resemble traditional water ripples and fish stripes
Project Duration: The project started in 2020 and finished in June, 2021.
Operation Flow: The gift package applies the embossing technique to its surface so that users can feel the texture when they touch the package. Users can enjoy the pleasing and mellow beer made by the traditional recipe as soon as they open the gift package and tear off the top seal.