SP Saffron Grotesk Ko Te Momo Tauira by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2022 A' Design Award Hiriwa in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.
HiriwaWhakairoiro· 2022
SP Saffron Grotesk Ko Te Momo Tauira
by Paul Robb and Moira Bartoloni
Client: S6 Foundry
A' Design Award Hiriwa Winner in Whakairoiro Category
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- Verified Award Winner
- Verify Award Status for #135663
The Design
About SP Saffron Grotesk Ko Te Momo Tauira
Ko te Saffron he momo momo ahua neo-grotesque sans-serif o naianei me te kaha o nga rereketanga ahuahanga ahua, e tuhi ana i nga ahuatanga me nga paerewa patopato o te ao hou o Swiss. Ko te tuunga whanui-tuwhera motuhake i hangaia hei hoatu i te riterite tirohanga tika mo te waitohu me te whakawhitiwhiti korero. Ko tenei momo momotuhi pono me te taketake e whakaatu ana i nga ahuatanga rereke o naianei. Kua wehea te tauira ki etahi waahanga, me nga panui here mowhiti kei roto i te kete.
The Recognition
About the A' Design Award Hiriwa
Ko SP Saffron Grotesk Ko Te Momo Tauira te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko SP Saffron Grotesk Ko Te Momo Tauira he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko SP Saffron Grotesk Ko Te Momo Tauira he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Saffron is an elegant contemporary neo-grotesque sans-serif typeface with strong stylistic geometric contrasts, drawing on the aesthetics and the typographic standards of Swiss modernism. The distinctive wide-open stance was designed to give the right visual consistency for branding and communications. This authentic and original typeface represents the shifting contemporary aesthetics. The specimen is divided into sections, with ringbinded posters inside the pack.
- Dimensions & Packaging
- Binder 230 x 320 x 80
- Tags
- Font design, Branding, Identity, Type design
- Production Technology
- The binder is printed in 8 colors using various stock papers
- Design Challenge
- The challenge was to create a new set of forms and aesthetics for a san serif font, using the elegance of a serif and transforming it into a gothic sans.
- Research
- The research was carried out in a museum of printing with the hot metal systems of linotype and monotype as a base to discover the best idea for the legality, spacing, and counter size.
- Inspiration
- Inspiration for the design of the font was gained from swiss modernist typefaces from 1960 to present aesthetics. The design and form of the folder was inspired by the idea of a reference binder and a manual of usage and to give the idea of a modern digital typeface presented in a retro feel.
- Project Duration
- Font was designed from August 2021 and was finished in December 2021
- Patents
- Paul Henry Robb
- Team Members
- Paul Robb
Moira Bartoloni - Image Credits
- Paul Henry Robb
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