Corso Takai Rama by Mateus Morgan is a highly esteemed winner of the very prestigious 2022 A' Design Award Hiriwa in Hoahoa Takai Competition Category.

HiriwaTakai· 2022

Corso Takai Rama

by Mateus Morgan

Client: Morgan Studio

A' Design Award Hiriwa Winner in Takai Category

28,816

Verified Award Winner

Verify Award Status for #136393

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Corso Takai Rama

I whakaaweawea te kaihanga e ngā mata taimana, e whakaata ana i te mārama ki runga i tētahi tauira maha-koki mai i ngā taha katoa. I hoahoatia te pouaka kia rite ki tētahi pouaka taonga, hei whakapiki i te uara kitea o te hua kounga teitei. I hoahoatia te takai kia whai āhua hou, engari kāore e ngaro atu i te tūturu. Ko te hoahoa pātara e rite ana ki ngā mata taonga, ā, ko te pouaka e whakamahara ana ki tētahi pouaka taonga.

The Recognition

About the A' Design Award Hiriwa

Ko Corso Takai Rama te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Corso Takai Rama he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Corso Takai Rama he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package was designed to have a modern aspect, but not getting away from the classical. The bottle design ressembles jewel facets, and the box reminds a jewel box.
Dimensions & Packaging: 29x14x14cm
Tags: rum, packaging, corso, bottle, beverage, drink
Production Technology: The bottle was produced with glass and noble metals, The box is constructed in wood covered with sinthethic materials.
Design Challenge: The challenge was thinking about a concept that represents the essence of the product and making something that feels classic using a modern design.
Research: The design is a result of a marketing research about the competitors and how making a product with a unique aspect without using the same visual features of the competitors, making the product stand out.
Inspiration: The package was inspired by the diamond facets, reflecting the the light on a poligonal pattern from all the sides. The box was designed to ressemble a jewel box, increasing perceived value
of the premium product.
Project Duration: It toke around 2 months to finish
Team Members: Mateus Morgan