Can You See the Music Ko Te Tuakiri Hihiri by Brand Bar Communications is a highly esteemed winner of the very prestigious 2022 A' Design Award Hiriwa in Hoahoa Whakairoiro, Whakaahua Ringa me te Whakawhitiwhiti Ataata Competition Category.

HiriwaWhakairoiro· 2022

Can You See the Music Ko Te Tuakiri Hihiri

by Brand Bar Communications

Client: Franz Liszt Chamber Orchestra

A' Design Award Hiriwa Winner in Whakairoiro Category

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Verified Award Winner
Verify Award Status for #137173

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Can You See the Music Ko Te Tuakiri Hihiri

Ko te mahi i hangaia mo Franz Liszt Chamber Orchestra he tohu tohu hihiri e whai ana ki te whakaora i te ahua ataata o te orchestra. Kua waihangahia e ona kaihanga he reo puoro rereke, e taea ai te kite i nga waiata i roto i te huinga o nga aratohu kua tautuhia. Ko te tuakiri ka taea e ia mema o te orchestra te hanga i a raatau ake tohu tohu, e pa ana ki ta raatau waahanga tino pai o te repertoire. I tua atu, na te tono hoahoa waitohu kua whakawhanakehia, ka taea e te hunga whakarongo te whai waahi ki te mahi whakahou tuakiri.

The Recognition

About the A' Design Award Hiriwa

Ko Can You See the Music Ko Te Tuakiri Hihiri te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Can You See the Music Ko Te Tuakiri Hihiri he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Can You See the Music Ko Te Tuakiri Hihiri he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This music-driven dynamic identity aimed to revive the brand of the chamber orchestra. The team invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process.
Tags: music-driven, dynamic, flexible, identity
Production Technology: The new brand identity was introduced by a complete redesign of the orchestra’s website and other digital channels, which was then promoted by the “Can you see the music?” outdoor and online campaigns. The communication concept launching the new identity emphasized that from now on music can be heard, felt as well as seen. Tactical PR activities further enhanced awareness for the logo generator app, accessible among others on the website: https://www.lfkz.hu/en/logoapp
Inspiration: The idea was inspired by some favoured piece of music in the orchestra’s repertoire. By bending the five-line sheet music system into a circle, a brand-new musical language and design concept was created. Virtually any piece of music can be notated this way, meaning it can be visualized within the set of guidelines defined by the designers. Making music visible to anyone. Due to the dynamic nature of the identity, each member of the orchestra could create their own personalized logo.
Project Duration: The new identity was published in February, in Hungary.
Team Members: Creators:

Name: László Herbszt

Title: Art Director

Name: Attila Simon

Title: Creative Director

Name: Gyula Halász

Title: co-creative director

Name: Dániel Zelenák

Title: Music Consultant

Name: Bianka Földi

Title: Senior Designer

Name: Boglárka Izsáki

Title: Project Manager

Name: Kata Fodor

Title: Project Manager

Name: Péter Fülöp

Title: Lead Developer - Datalytix Solutions