Ko te hoahoa SberPay Tono Utu nā Sber he kaitoa whakahirahira o te 2022 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Hangarau Pūkoro, Tono me te Pūmanawa.

HiriwaPūkoro· 2022

SberPay Tono Utu

nā Sber

Kiritaki: Sber

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Pūkoro

33,725

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #137184

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō SberPay Tono Utu

He tono utu a SberPay mō ngā hoko ā-ipurangi me ngā hoko-i-roto-i-te-tono. Ka whakaotia ngā utu mā te tono SberBank Online, nō reira kāore ngā raraunga kāri e tukuna ki ngā toa, ki ngā hoa rānei. Ka kitea te toenga o te kāri i mua i ia utu. Ka tautokona ngā utu kotahi, ngā utu auau me ngā ohaurunga, ā, ka taea te hono i te maha o ngā kāri kāore he tepe hei whakamahi ā muri ake. He ngāwari te reo ā-kite, ā, e hāngai ana ki te momotuhi, ki tētahi pātene me tētahi rōnaki. Ko te whāinga he tango i te hiahia ki te whakauru i ngā taipitopito o te kāri me te whakatere me te whakahaumaru i te utu.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko SberPay Tono Utu te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko SberPay Tono Utu he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko SberPay Tono Utu he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Convenience - the buyer can see card balance before payment.
Security - users pay for purchases through SberBank Online App. Card data is not transferred to stores and partners.
Service - creation of a personal Internet acquiring account.
Availability - all SberBank Online users can pay with SberPay.
The visual language of SberPay is simple and easy to understand. The main communication is based on typography and familiar digital interface elements.
Inenga & Pēketanga: Various graphic editors were used, such as Figma, Adobe Illustrator, and Adobe Photoshop. The capabilities of the ecosystem and the modification of a specially developed Sber API were used for technical development. As a result, digital products based on web applications and mobile applications were obtained.
Tūtohu: innovation, payments, pay, acquiring, internetacquiring
Hangarau Whakanao: The design is based on the nature and values of the brand: innovation, confidence, reliability, individual approach, mobility, speed. Tone Of Voice and visual concept were also developed. The main features of SberPay are reflected using 3 main visual elements. Button reflects the ease of interaction and the usual pattern of behavior in the digital environment. Gradient is fluid and plastic. It reflects the brand's presence in the user's life, SberPay appears when needed and disappears when it fulfills its function. Typography is a simple and understandable business communication.
Wero Hoahoa: It was necessary to develop your own style, but be sure to take into account the global guidelines of the bank.
As a result, a unique visual language was developed and the task of brand development was solved.
Rangahau: Research Objective. Test the relevance of SberPay by push or SMS in an online store.
Research method. Remote survey, a click map.
Target audience. older than 18, Pay for purchases mainly by card or by card and cash in an equal measure, made online purchases in the last year.
Results. 62% would prefer to pay for an in-app purchase. Of them 54% simply answered that they would be able to pay by clicking on the push on their phone.
The method is marked as convenient when using the phone, fast, since you do not need to enter card data, secure thanks to two-factor authentication.
Whakaaweawe: The project was created as a new convenient payment method. The task was to make a payment method that would simplify the user's life by eliminating the need to enter card details. It also had to be fast and secure. In preparation, market and user needs were also taken into account. Various methods of design and analytics were carried out, such as CJM, unit economics study, quantitative and qualitative research.
Roanga o te Kaupapa: The development of the project began in June 2021 and was completed in early September 2021 in Moscow.
Rerenga Mahi: One-time purchase.
All payment channels are available.
It is possible to use one-factor or two-factor payments.
Recurrent payment.
Subscription for regular debiting.
It is possible to set up a trial period.
Linking allows the user to save card data for future payments. An unlimited number of linked cards can be created.
Pātene: Sberbank
Ngā Mema o te Rōpū: Daria Prokuda
Shishki Collective